Editors’ Picks

Attention advertisers: what to do when billboard ads are too expensive or in short supply (AdQuick)

Now that people are more or less back out in the land of the living again, it should come as no surprise that we’ve seen a resurgence of out-of-home ad buys. The good news: These marketing investments have been paying off in a big way. In fact, recent data from the Out-of-Home Advertising Association shows that 55% of consumers in big cities—and 41% of the general U.S. […]

adquick.com
Fri, Aug 13, 2021 at 3:53 PM

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Watch This ‘Waterfall’ Cascade Down Into Times Square (Commercial Integrator)

With people out and about once again, we’re starting to see some truly immersive AV installations and eye-catching visuals being deployed in the public. From installations in sports stadiums and building facades, the innovative technology and creativity of the industry is being showcased once again, including a recently unveiled public art display in New York City’s Times Square. […]

commercialintegrator.com
Fri, Aug 13, 2021 at 1:10 PM

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Canadian startup collaborates with Elon Musk to launch a satellite with a digital ad screen (Commercial Intergrator)

These days, digital advertisements are seen basically anywhere you can mount a display, including store windows, building facades, lobbies and dozens of other places. Thanks to the help of Elon Musk and a Canadian technology company, you can add outer space to that list. […]

commercialintegrator.com
Fri, Aug 13, 2021 at 6:55 AM

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Marketers See Post-Pandemic Value in Out-of-Home Advertising (Digiday)

The conversation around the need for ad buying diversification hasn’t shown signs of slowing down any time soon. And as marketers continue to look for ways to vary their ad spend, out-of-home is emerging as a promising channel. […]

digiday.com
Thu, Aug 12, 2021 at 4:30 PM

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Post-Covid Revenge Spending Is Good News for OOH (Billboard Insider)

This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. Esther Raphael, CMO, Intersection What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again for the first time but you want to live them better. […]

billboardinsider.com
Thu, Aug 12, 2021 at 2:15 PM

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OOH’s Value as a Channel Increases Post-iOS 14.5: How Three Top Marketers Are Adapting to the Post-IDFA World (AdQuick)

For the past decade, mobile apps have relied on Apple’s Identifier for Advertisers (IDFA) to track users across other apps and websites for targeting and measurement.  But with the implementation of App Tracking Transparency (ATT) in iOS 14.5, app developers must now request permission to track their users beyond the app in use. […]

adquick.com
Thu, Aug 12, 2021 at 2:00 PM

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OOH Goes to Space and Other Media Innovation News (The Drum)

Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. For The Drum, in the Media Innovation Round-Up, Wrobel explores ‘new and shiny’ tech and its role in the ever-evolving marketing mix. OOH goes virtual Brookfield Properties – the US-based owner of a network of shopping centers – has made a deal to offer exclusive rights to virtual air space in its properties. […]

thedrum.com
Thu, Aug 12, 2021 at 1:45 PM

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An Overview of Clear Channel Outdoor’s 2Q 2021 Performance From SignValue (Billboard Insider)

Here’s an overview of Clear Channel Outdoor’s 2Q 2021 performance prepared by Paul Wright and Carson Frost at SignValue. SignValue offers billboard valuation and advisory services nationwide. You can contact SignValue at 480-657-8400 or info@signvalue.com. […]

billboardinsider.com
Thu, Aug 12, 2021 at 1:30 PM

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Becker Boards Seeks Breakup of Landmark Infrastructure Partners (Billboard Insider)

Insider’s Take: We’re not surprised that Landmark is considering selling their assets. They’ve met headwinds in growing the out of home portfolio in the US. The company had two offers in hand from Verde Investments and DigitalBridge . […]

billboardinsider.com
Thu, Aug 12, 2021 at 1:15 PM

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How to Choose the Right Video Wall Partners and Solutions (Commercial Integrator)

Today’s video wall landscape is much more promising for integrators than it was ten, or even five, years ago. First, there’s many more choices on the market. More brands to choose from, but also more solutions being offered by each brand. […]

commercialintegrator.com
Thu, Aug 12, 2021 at 1:00 PM

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16:9: InfoComm Says Spiking COVID Cases Mean Masks, 6-Foot Distancing, Will Be Mandatory At October Show

The trade association AVIXA has pushed out an update on plans for this fall’s planned InfoComm show that I think most people who were planning to go will greet with one collective, “Oh Crap! […]

sixteen-nine.net
Thu, Aug 12, 2021 at 12:00 PM

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16:9: New Nike Rise Store In Seoul Uses Run Club Data To Drive Visuals On Giant Feature LED Wall

Nike seems to endlessly roll out new tech-driven concept and flagship stores, but one that just opened in Seoul is interesting for the way it blends a BIG LED feature wall with real-time data. The 24,000-square-foot Nike Rise store, which opened yesterday, has a three-story fine-pitch LED display that shows real-time running stats from the local Nike Run Club community. […]

sixteen-nine.net
Thu, Aug 12, 2021 at 11:00 AM

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Allsee to Hold Webinar on Direct View LED on August 19 (Allsee)

Are you interested in diving deeper into the world of Direct View LED? Find out how simple it can be! With the Direct View LED market growing exponentially, it’s vital to stay up to date with this emerging display technology. […]

allsee-tech.com
Thu, Aug 12, 2021 at 8:00 AM

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Investment Advisor on Lamar and Outfront’s “Standout” Second-Quarter Performance (Billboard Insider)

Always nice to understand what the wider marketplace thinks about the Out of Home sector. Below is a segment of a report from Hoya Capital Real Estate, a research-focused Registered Investment Advisor that advises ETFs and individual accounts by managing portfolios of publicly-traded commercial and residential real estate companies. […]

billboardinsider.com
Wed, Aug 11, 2021 at 3:00 PM

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Netflix’s New Casting Campaign Lets Pedestrians Insert Themselves Into Shows (JCDecaux)

Netflix is holding its largest casting call in history and enriching its pool of applicants by utilizing an Innovate campaign on our New York City bus shelters. Four mirrored creatives feature a space where the ad-viewer can insert themselves in the context of beloved shows including, Too Hot to Handle, Love is Blind, Nailed It, and The Circle. […]

jcdecauxna.com
Wed, Aug 11, 2021 at 1:00 PM

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