Vistar Media will use mobile device data from Australian start up HYP for targeting DOOH ads (Vistar Media)
Vistar’s proprietary technology analyses consumer movement patterns over a period of time and then activates DOOH screens only when and where a brand’s target audience has the highest likelihood to be. Vistar’s patented technology is the only system to build segments for programmatic audience targeting accounting for both location AND time. […]
Wed, Sep 8, 2021 at 12:35 PM