by EMMA COORAY. These days, advertisers must navigate an ethical minefield on a daily basis. Whilst the dominance of programmatic in digital display has brought a smorgasbord of options to the table, with them comes a variety of ever-evolving challenges. […]
Insider Note: A news update from WWAY3 noted that Tedder Outdoor Advertising, the operator of the billboard, says someone anonymously dropped off an envelope with money and instructions for the billboard inside. A Southeastern Out of Home company executive If the question is would I run this Ad. I more than likely would not. […]
By Michael Kozlowski. There is a severe shortage of EPD panels (electronic paper displays) and this is forcing them to not release new products in 2021 or frequently go out of stock on popular models. Why is this happening? […]
By FREDERICK MELO. John Mannillo, chair of the advocacy group Scenic St. Paul, said the city has taken pains during the past 13 years to remove billboards. […]
This is a video of architectural glass with embedded RGB LEDs that still offer 99%+ transparency – in this case at a university building in South Korea. […]
The AV distribution giant has shut down plans for an in-person version of its big annual conference – saying the rapid rise in COVID-19 cases among unvaccinated Americans makes it too risky. Synnex SVP Bob Stegner, in an email blast to resellers and vendor partners this morning, writes: I hope you and your families continue to stay safe. […]
Cleveland sports fans will know about the Power Portal LED tunnel at the city’s main sports arena, but it is new to me – and likely many digital signage people. Lit up two years ago, it is one of the main entry passageways into the Rocket Mortgage Fieldhouse, home of the NBA’s Cleveland Cavaliers. […]
The world has always been concerned with healthcare as one of the most pressing issues. The healthcare ecosystem and the individuals it serves underwent a radical transformation during the COVID-19 pandemic. […]
by Michael Hudes, Head of Growth, Lyft Media We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends. […]
By Joe Mandese. In a move that could help marketers close the loop between out-of-home media buys and consumer purchasing behavior, consumer marketing data giant Catalina is launching a new service measuring the sales lift generated by out-of-home advertising. […]
By Barry Frey, CEO and president of the DPAA. Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. […]
By Cindy Davis. Creating Calm The Globe and Mail Centre is a 17-story, mixed-use office building in Toronto’s King East Design District and houses Canada’s Globe and Mail newspaper, in addition to other tenants. […]
The company that is re-booting Digital Signage Expo in March 2022 – and undoubtedly praying the U.S. really does get control over COVID by then – has brought on a familiar face to develop and run the conference side of the trade show. David Drain The events company Questex has hired industry veteran David Drain to be the Director of Event Programs. […]
PPDS, the company that markets Philips commercial display solutions, has done an interesting tie-up with AV automation and integration giant Crestron that makes networked screens easily monitored and managed from Crestron’s XiO Cloud solution. […]
This is an interesting solution to an architectural problem faced by whatever media company has the concession at the international airport in the southern Chinese city of Kunming. The big bulkhead between the up and down escalators is visually interrupted by a very large vertical support column. The standard solution would be to put separate LED displays on both sides. […]
