Hivestack’s Matt Bushby: What brands and agencies need to know to get started with programmatic DOOH (Marketing Mag)
Matt Bushby is the managing director, ANZ and SEA, at Hivestack. Recent research shows that in 2020 alone, one quarter of Australian agencies started trading DOOH inventory for the first time, with 59 percent now doing so frequently. Most marketers already appreciate the advantages of programmatic DOOH. […]
Mon, Aug 30, 2021 at 12:14 AM