Landsec reveals new brand identity for Piccadilly Lights digital billboard (Campaign)
New logo adopts the blue hue of the Piccadilly tube line. Landsec has created a consumer identity for the Piccadilly Lights as part of its strategy to position the outdoor advertising location as a "multi-channel asset, cultural symbol and global destination". The landmark's new logo adopts the blue hue of the Piccadilly tube line. […]
Tue, Aug 31, 2021 at 2:50 PM