In South East Asia, ad money moves to online retail media as brands vie for attention on crowded marketplaces (Tech In Asia)
As consumers in Southeast Asia shift from going to shopping malls to buying essentials on Shopee, Lazada, Tiki, and Tokopedia, advertising dollars naturally followed, giving birth to retail media in emerging markets. In 2018, Amazon paved the way in the US by launching Amazon Advertising, which became the first bid-and-buy marketplace. […]
Mon, Sep 13, 2021 at 3:39 PM