Friday, December 3, 2021

Editors’ Picks

Wednesday, December 1 Wed, Dec 1

Tuesday, November 30 Tue, Nov 30

Retailers use DOOH advertising to lure shoppers back into stores for the holiday season (Digital Signage Today)

By Kevin Damask. It's still not clear how sales fared during Black Friday, Small Business Saturday and Cyber Monday, but business experts believe holiday shopping will at least approach levels seen before the pandemic. But, with the COVID-19 virus still a reality and with concerns over the new Omicron variant, some shoppers could be hesitant to return to in-person shopping. […]
Tue, Nov 30 at 7:40 PM

Monday, November 29 Mon, Nov 29

Contrary to Scenic America claim, billboards have no negative impact on the value of homes near them (Billboard Insider)

A more extensive study by Duane Morris LLP and Econsult Corporation found that billboards had no impact on home values after you control for proximity to a freeway or major road. Download and keep a copy of this report handy the next time you hear a city planner say a study has found that billboards have a deleterious impact on home prices. […]
Mon, Nov 29 at 2:03 PM

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