Saturday, April 17, 2021

Editors’ Picks

Wednesday, April 14 Wed, Apr 14

16:9: LED China Attracting as Many as 50,000 People, 1,200 Vendors, This Week in Shenzhen

I’m not entirely sure what the COVID situation is in Shenzhen, China, but there is evidently enough comfort around healthy safety for the organizers of LED China to run a live show this week. The event started today, with 1,200 exhibitors and as many as 50,000 attendees, according to the website. There is an option to attend virtually, so that may account for a portion of those numbers. […]
Wed, Apr 14 at 8:17 AM

Tuesday, April 13 Tue, Apr 13

Nielsen to Incorporate Octopus Interactive’s In-Vehicle Content into Ratings (OOH Today)

Tablet-based Rideshare Ad Platform Will Be Incorporated into Nielsen’s Digital Content Ratings Solution. Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. […]
Tue, Apr 13 at 4:00 PM

Monday, April 12 Mon, Apr 12

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