by John Berkovich. The ISE Hackathon returned for its second edition in 2026, bringing together 60 finalists from 17 European universities for a 48-hour competition designed to tackle real-world AV challenges while strengthening the industry’s future talent pipeline. […]
By Chris Placek. The billboard in Arlington Heights that teases Chicago Bears games — none of which are played in the northwest suburb or northwest Indiana, for now — will be able to remain in place for another year, Village Board members agreed Monday. […]
Joseph Gabriel Lagonsin, News Editor. As spending grows, measurement remains the main source of friction. Inconsistent metrics and definitions across networks were cited by 73% of active buyers as the leading measurement challenge, while 59% said they had difficulty measuring return on ad spend or return on investment. […]
By Debbie Williams: For Boston Ballet, performance is about movement, emotion, and connection. Through premium placements with Smartify Media, the organization extended that experience beyond the theater and into the real-world environments where audiences live, work, and move throughout the city. […]
NEW YORK – July 6, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, announced record attendance at its annual Canada Summit, held this month in Toronto. […]
by Florian Rotberg: Johannesburg | Africa is becoming one of the most important growth markets for digital signage - young, fast-growing and increasingly attractive for international brands. But across many markets, unreliable power supply turns installation, operation and service into a discipline that requires local expertise. Africa is one of the world’s most dynamic growth regions. […]
by Valentin Klaß: Largest LED installation in the country: The Lighthouse actually has more LED surface than its big brother at Hamburg’s main train station. Three large-format LED displays combine to form a surface of more than 530 square meters, making The Lighthouse the largest LED installation in Germany. […]
John Musick, founder and owner, Music Outdoor. I got to 79 years old and decided it was time. It’s a lot of work now that didn’t used to be. […]
Esther Lau, Global Solutions Director at LED Foundry. If your recent hardware and display quotes are coming in higher—and with longer lead times—you are not experiencing an isolated incident. The electronics and LED supply chains are undergoing a massive structural shift, squeezed by macroeconomic pressures and an unprecedented tech boom. […]
by Florian Rotberg: Seven displays, identical conditions, no brand logos: At a shootout in Cologne, Cancom put leading professional display brands head-to-head. The key takeaway: Anyone selecting displays based solely on specification sheets may overlook critical differences that only become apparent in real-world use. Manufacturer data sheets only provide part of the answer. […]
A common measurement currency is the price of admission to modern media planning. The Fragmentation Problem: Let me be direct about the problem we have been living with. Today, different media owners and I include ourselves at Sky Blue Media supply audience and impression data according to their own methodologies. […]
By Daniel Kline, Co-Editor-in-Chief The Street. To understand how Walmart built a $6 billion ad business, you have to understand its purchase of the television company Vizio about 18 months ago. […]
by Valentin Klaß: Jysk and French retail-tech firm Vusion are digitizing shelf labels and moving Jysk’s IT infrastructure to Vusion’s cloud platform. In total, they plan to install 4.2 million electronic shelf labels (ESL). The first phase covers roughly 1.2 million ESL in Jysk’s Nordic stores, followed by about 3 million more across 750 stores throughout Europe. […]
Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) released its Q1 2026 Canadian Out-of-Home (OOH) Advertising Revenue Report. The quarterly report benchmarks performance with aggregated revenue from Media Owners, across Canada's Roadside, Transportation and Place-Based sectors. […]
Karen Wong: DFI Retail Group just dropped a HK$30 million bombshell on Hong Kong’s advertising scene. By snapping up out-of-home (OOH) mainstays Cody Outdoor and Buspak Advertising overnight, the corporate heavyweight didn't just buy some billboards—it hijacked the daily commute of millions. […]
