Thursday, August 16, 2018

Wednesday, August 15, 2018

How mall ads close the sales loop (Business Live)

Malls are conducive to making consumers spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket. According to market research consultancy Lat...

Tuesday, August 14, 2018

BBC: Google tracks users who turn off location history

Google records users' locations even when they have asked it not to, a report from the Associated Press has suggested. The issue could affect up to two billion Android and Apple devices which use Google for maps or search....

Mexico’s DOOH ad network Postermedia joins DPAA

Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifie...