Editors’ Picks

Major NYC-based taxi media operator SOMO to deploy displays on and in 400 taxis in Las Vegas (Billboard Insider)

This marks SOMO’s first major market outside New York City, where it operates 4,000 digital taxi top displays and 5,500 in-car TaxiTV screens in partnership with Creative Mobile Media, representing approximately 65% of New York City’s digital Taxi Top footprint. ARA Labs is SOMO’s continued digital Taxi Top technology partner, powering the network in New York City and now Las Vegas. […]

billboardinsider.com · Promoted content
Wed, Mar 11 at 6:51 PM

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What’s the minimum billboard ad spend to achieve results? (Billboard Insider)

Kevin Gephart. There isn’t a magical, universal answer. Probe! […]

billboardinsider.com
Wed, Mar 11 at 6:44 PM

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Hamburg-based PMS Perfect Media Solutions delivered digital signage for Milan’s new Unipol Dome Arena

In time for the 2026 Olympic Winter Games, Italy’s largest outdoor arena was completed and opened in early February 2026. Full-service integrator PMS Perfect Media Solutions was responsible for delivering the digital infrastructure for Arena Milano, which has since been renamed Unipol Dome as part of a naming-rights partnership. […]

invidis.com · Promoted content
Wed, Mar 11 at 12:10 AM

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UAE’s digital signage industry shows resilience amid conflict in the region (Invidis)

by Florian Rotberg. Outlook: Post‑conflict acceleration expected The mood today is defined by uncertainty, but expectations for the medium term are optimistic. Once the conflict ends, industry insiders like John Joseph and Nita Odedra anticipate a strong rebound – and likely a surge in infrastructure investment, particularly in projects backed by the sovereign wealth fund. […]

invidis.com
Tue, Mar 10 at 6:57 PM

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Spain’s strong economic growth boosts its digital signage and Pro AV markets (Invidis)

by Florian Rotberg. After Germany, the UK, and the Nordics, Spain and Portugal sit comfortably in the mid‑field. Despite this, a structural shift is underway. […]

invidis.com
Tue, Mar 10 at 6:52 PM

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CEO of Australian OOH advertising trade body explains its new audience measurement tool (Mumbrella – Audio, 20:52)

The long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what’s happening within the OMA. […]

mumbrella.com.au
Tue, Mar 10 at 6:50 PM

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Huawei and Solum create platform that integrates retail infrastructure including digital signage and electronic shelf labels (Invidis)

by John Berkovich. The platform integrates networking infrastructure with electronic shelf label (ESL) technology to create a unified system that supports wireless connectivity, digital signage, and real-time pricing updates within a single architecture. […]

invidis.com
Tue, Mar 10 at 6:48 PM

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Outfront cuts headcount, displays, increases margins (Billboard Insider)

By SignValue. OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. […]

billboardinsider.com
Tue, Mar 10 at 6:41 PM

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A new wave of M&A shows that retail media’s easy growth is gone (Adweek)

By Kathryn Lundstrom. Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation deals aimed at helping marketers collect and combine lucrative shopping data. […]

adweek.com
Mon, Mar 9 at 7:32 PM

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Outfront adds 7,600 digital screens to VIOOH’s programmatic buying inventory (PPC Land)

The deal, announced on 9 March 2026 from London, places approximately 25% of the entire US digital out-of-home (DOOH) market within reach of automated buyers for the first time through the VIOOH platform. The scale of the arrangement is notable. […]

ppc.land
Mon, Mar 9 at 7:24 PM

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Digital Signage Summit will celebrate its 20th anniversary May 20–21, 2026 in Munich (Invidis)

What began as a niche industry gathering has long evolved into a central international strategy forum, where investment priorities are discussed, new perspectives are explored, and shared future priorities are set. Under the theme “NextGen Signage”, the anniversary edition will focus on the forces currently transforming the global market. […]

invidis.com
Mon, Mar 9 at 7:19 PM

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How US retail media networks are different from the European ones (Retail Media Breakfast Club)

Kiri Masters. Here's the data that sparked the conversation: strip out Amazon's dominance and in-store will represent only 3.3% of non-Amazon US retail media spend by 2029 (EMARKETER). But several European networks operate with in-store representing much larger shares of their retail media revenue. […]

retailmediabreakfastclub.com
Mon, Mar 9 at 7:17 PM

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New owner takes digital signage tech provider Amino private (Invidis)

by Antonia Hamberger. Amino Communications, a provider of device and software solutions for digital signage and PayTV, has been acquired by Sapphire Technology Group Limited (STGL). The move establishes private ownership of the Cambridge, England-based company, aimed at supporting its next phase of growth. […]

invidis.com
Mon, Mar 9 at 6:59 PM

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How and why something called MDEP might win the hearts and minds of the Dr. No guys in corporate IT (16:9)

by Dave Haynes. The term MDEP started popping up in my inbox and on feeds I pay attention to just around the time last year when I started to mentally check out from the day to day task of knocking out Sixteen:Nine, and from paying attention to all things digital signage. […]

sixteen-nine.net
Mon, Mar 9 at 2:00 PM

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DSF Mix and Mingle event in the Washington DC area on May 14, 2026

Registration is now open for the DSF Mix and Mingle event in the Washington DC area on May 14, 2026.  The event is being held at the Sheraton Reston Hotel which will serve as a venue for both the education sessions and our networking event.  As a member you receive complimentary registration. Please register early because the event is likely to sell out at about 130 attendees. […]

Editorial · Promoted content
Mon, Mar 9 at 12:14 AM

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