JCDecaux UK co-CEOs plan to double outdoor advertising’s share of the UK ad spend (The Media Leader)
Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times. “I’m not going to talk about the terrible p word,” JCDecaux UK’s co-CEO Dallas Wiles warns during this interview with The Media Leader, but it turns out to be an impossible task. […]
Wed, May 31 at 11:07 PM