Thursday, January 23, 2020

Editors’ Picks

Tuesday, January 21 Tue, Jan 21

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops In NYC (Vistar Media)

Curb Taxi Media, a provider of mobility-centric media in the United States, today launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. […]
Tue, Jan 21 at 10:17 PM

Rubicon Project integrates with Asiaray to programmatic DOOH screens in Singapore and Hong Kong to its ad inventory (DSConnection)

Sydney – 21 January 2020 – Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home (DOOH) and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform. […]
Tue, Jan 21 at 8:43 AM

Monday, January 20 Mon, Jan 20

Washington Post: Metro signs DOOH ad contract with Outfront worth hundreds of millions of dollars

Metro has signed a contract with a digital advertising network that the transit authority says will add hundreds of new LCD screens across the system and pay the agency at least $325 million over the next decade. The 10-year contract with Outfront Media Inc. gives the company the rights to all Metro advertising and comes with two five-year options to extend the deal. […]
Mon, Jan 20 at 5:52 PM

16:9: Why White Labeling May Be The Right Approach For Selling Digital Signage Solutions

Guest Post: Balaji Kamineni, Zeetaminds Balaji Kamineni AV companies and integrators deal with a lot of products and digital signage is just a small part of their over all business. However, with digital signage growing at a CAGR of 7.3% and the need to increase their margins, vendors are keen on adding their own flavour to digital signage and that’s where white-labeling comes in. […]
Mon, Jan 20 at 5:38 PM

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