Sunday, June 4, 2023

Editors’ Picks

Wednesday, May 31 Wed, May 31

JCDecaux UK co-CEOs plan to double outdoor advertising’s share of the UK ad spend (The Media Leader)

Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times. “I’m not going to talk about the terrible p word,” JCDecaux UK’s co-CEO Dallas Wiles warns during this interview with The Media Leader, but it turns out to be an impossible task. […]
Wed, May 31 at 11:07 PM

Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) Release Open-Source OOH Audience Measurement Framework

31st May, 2023, Malaysia: The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier. […]

Moving Walls
Wed, May 31 at 9:14 AM

Tuesday, May 30 Tue, May 30

Clear Channel Outdoor Holdings, Inc. to Sell its Businesses in Italy and Spain to Subsidiaries of JCDecaux SE for US$ 81 Million¹

Company Continues Review of Strategic Alternatives for its Other European Businesses SAN ANTONIO, May 30, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has signed agreements to sell its businesses in Italy and Spain to subsidiaries of JCDecaux SE. Gross proceeds from the two separate all-cash transactions total approximately EUR 75.1 million, or US$ 80.5 million1. […]

Clear Channel Outdoor
Tue, May 30 at 8:17 PM

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