Saturday, June 19, 2021

Editors’ Picks

Wednesday, June 16 Wed, Jun 16

Tuesday, June 15 Tue, Jun 15

Location Intelligence Expert Jeff White on Post-Covid Trends and Impressions Measurement (Billboard Insider)

Billboard Insider recently talked to Gravy Analytics CEO Jeff White about how consumer behavior is changing post covid and what he thinks of the proposed move from likehood-to-see to opportunity-to-see impressions. Jeff White, Founder and CEO, Gravy Analytics What does Gravy Analytics do and how does it help out of home advertising companies? […]
Tue, Jun 15 at 4:30 PM

Chris Cowlbeck on the OAAA’s Open Direct Guidelines (Billboard Insider)

Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]
Tue, Jun 15 at 1:30 PM

Monday, June 14 Mon, Jun 14

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