Monday, February 17, 2025

Editors’ Picks

Wednesday, February 12 Wed, Feb 12

DoohClick’s take on DOOH tech shown at ISE 2025 in Barcelona: E Ink, AI and the demand for better content

Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king. 1. […]

doohclick.com
Wed, Feb 12 at 12:10 AM

Tuesday, February 11 Tue, Feb 11

Opinion on brands disguising their logos in ads: Outdoor campaigns have been “lost of late” (The Drum)

By Amy Houston, Senior Reporter. We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns. […]

thedrum.com
Tue, Feb 11 at 5:31 PM

Monday, February 10 Mon, Feb 10

Russia’s wealthiest woman divorces husband following dispute over the merger or her online retail portal with the outdoor advertising firm Russ Group (The Moscow Times)

The co-founders of Russia’s largest online retailer Wildberries, Tatiana Kim and Vladislav Bakalchuk, officially ended their 22-year marriage on Monday as their split deepened an ongoing corporate dispute. Russian business news outlets have described the Wildberries-Russ Group merger as part of a broader power struggle between Kadyrov and influential billionaire senator Suleiman Kerimov. […]

themoscowtimes.com
Mon, Feb 10 at 7:32 PM

Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo (Mumbrella)

The network will initially launch across 60 Victorian locations, with reo handling the media sales. Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, explained that “leveraging our physical footprint” will allow the carrier to “expand the value we deliver to businesses across Australia. […]

mumbrella.com.au
Mon, Feb 10 at 7:25 PM

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