Sales of big OLED TVs for the consumer market are seeing only modest growth globally, but manufacturers are seeing shipments of other products defined ... […]
Richard Rothfelder, Chris Rothfelder & Mike Falick. Along with a few major cases decided by the US or various state Supreme Courts directly related to the billboard industry in 2024, the year was full of cases indirectly affecting the industry. […]
Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. […]
The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out ... […]
I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I ... […]
Paul Hiebert is Adweek's deputy editor of special projects. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to consumer research firm MRI-Simmons. […]
Previous Annual Congresses in Hong Kong, Lisbon and Torronto attracted over 500 delegates each. The event will feature presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients and featuring the celebrated WOO Annual Awards Ceremonies. […]
Registration is now open. This year's event, themed "The Power of Presence," will spotlight out-of-home's ability to amplify cross-channel campaigns and help brands grow. […]
Sixteen:Nine’s German-language content partners invidis have an interesting story up discussing the merits of the ChromeOS operating system for use in digital signage, covering ... […]
Kristen Theodore. Founded in 2018, Reklam Istanbul is operating two major DOOH networks, Yovi Metro and Seaplay, which together reach over 12 million people monthly. […]
By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the urban core and other key neighborhoods that they service. […]
Lamar’s more rural roadside billboard plant relies on national advertising for only 21% of revenue. Clear Channel Outdoor Americas plant in the US relies on national advertising for 35% of total revenues. OUTFRONT’s urban billboard/transit plant relies on national advertising for 42% of total revenues. […]
A research team at Soochow University in China has published a report which it says is the first demonstration of an LCD that combines gray scale and full-colour modulation without the need for colour filters or orientation layers. […]
Thomas Koch of TK One – Germany’s out-of-home advertising expert. DooH is growing significantly by double digits this year. Since this growth is far above the overall development of the advertising market, it means that media managers are supplementing and replacing other media in the mix with DooH. […]
This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of ... […]
