Saturday, February 22, 2020

Editors’ Picks

Wednesday, February 19 Wed, Feb 19

Tuesday, February 18 Tue, Feb 18

Morning Star: Ocean Outdoor Expects Higher Earnings And Revenue as Business Expands

Earnings before interest, taxation, depreciation, and amortisation in 2019 was 11% higher at USD33.6 million on a proforma basis from GBP30.4 million the year before, while revenue was up 13% proforma at USD141.3 million from GBP124.5 million. These proforma figures assume digital out-of-home advertising firm Ocean Outdoor and all of its subsidiaries has been owned from the start of 2018. […]
Tue, Feb 18 at 10:22 PM

Are Out of Home Agencies, Buying Services and Operators Allies or Competitors? (Billboard Insider)

If an out of home company brings some creative in house (e.g. Outfront Studios), and then develops its own automated sales platform (Lamar, OUTFRONT, and Clear Channel) is it only a matter of time before it views the out of home agencies or buying services as competitors? Are out of home agencies, buying services and operators allies or competitors? […]
Tue, Feb 18 at 5:22 PM

Monday, February 17 Mon, Feb 17

AdQuick CEO: real post-campaign results are more important than impressions in OOH advertising (Billboard Insider)

Bull's eye comment by Matt O’Connor, CEO and Co-Founder, Adquick [Ed.] Billboard Insider: Will declining iphone location data create problems for out of home audience measurement? Matt: Location data is definitely vital for creating impressions, although even right now, Geopath impressions are not real-time and are still proxies for expected impressions. […]
Mon, Feb 17 at 11:28 PM

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