Tuesday, August 16, 2022

Editors’ Picks

Friday, August 12 Fri, Aug 12

Thursday, August 11 Thu, Aug 11

German OOH ad operator Ströer reports double-digit revenue growth in the first half with a good outlook for the third quarter of 2022 (MarketScreener)

Despite challenging market conditions, consolidated revenue increased by a substantial 18% in the reporting period, from EUR 686m to EUR 810m. Organic revenue growth came to 18.4%. With an increase of around 22%, EBITDA (adjusted) for the first six months of 2022 rose at a faster rate than revenue to reach EUR 220m (H1 2021: EUR 180m). […]

Thu, Aug 11 at 3:59 PM

Clear Channel, Port Authority NY-NJ Install DOOH Network at La Guardia Airport (MediaPost)

Clear Channel just unveiled a new digital OOH network as part of LaGuardia Airport's revamped Terminal C, which includes more than 2,000 square feet of digital signage. The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the ad franchise at all Port Authority airports. That upgrade covers JFK and Newark airports, which comes later this year, as well as Stewart. […]

Thu, Aug 11 at 3:32 PM

“Advertisers don’t want data, they want consumer action” – a recap of a webinar by Kevin Gephart (Billboard Insider)

Advertisers don’t want data, they want consumer action whether it’s store visits, web visits, or other various inquiries. Advertisers attempt to determine from consumers how they heard about them.  Studies have consistently shown this recall is highly flawed; people seldom remember where they get the message. […]

Thu, Aug 11 at 2:51 PM

Wednesday, August 10 Wed, Aug 10

Acquisitions continue but digital signage company valuations have been lowered (Billboard Insider)

The good news is that the fundamentals of the digital signage industry have not changed and acquisitions continue to be successfully completed. Four reasons why the digital signage industry remains interesting for investors: First of all, there continues to be a fundamental growth trend in the digital signage industry with annual growth rates of 10-14%. […]

Wed, Aug 10 at 5:00 PM

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