Friday, September 18, 2020

Editors’ Picks

Wednesday, September 16 Wed, Sep 16

Martin Sorrell thinks travel may not come back to pre-pandemic levels (Billboard Insider)

In the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that money and put them into purpose campaigns…that if you took the logos or names off you couldn’t tell the difference…it was a bit like virtue signaling…Package goods was varied…Colgate did pretty well…L’Oreal did OK, particularly online. […]
Wed, Sep 16 at 6:25 PM

Another city to benefit from land lease for digital billboards (Billboard Insider)

On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 Monks Hill Road. The leases follow a town vote in June to permit billboards in the town’s commercial/industrial park district within 500 feet of Route 3 and Route 44. […]
Wed, Sep 16 at 5:53 PM

16:9: Getting Clemson Orange Right On TV Screens, And Why That Can Matter For Digital Signage

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you have been around digital signage for a while, you have almost certainly heard a discussion at some point about accurate color reproduction on screens, and the problems big brands can have with that. The example used most often is Coca-Cola Red, which is a VERY specific red. […]
Wed, Sep 16 at 12:15 AM

Tuesday, September 15 Tue, Sep 15

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