Editors’ Picks

JCDecaux UK co-CEOs plan to double outdoor advertising’s share of the UK ad spend (The Media Leader)

Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times. “I’m not going to talk about the terrible p word,” JCDecaux UK’s co-CEO Dallas Wiles warns during this interview with The Media Leader, but it turns out to be an impossible task. […]

the-media-leader.com
Wed, May 31 at 11:07 PM

Permalink

Ex-President of OOH ad operator YESCO Outdoor Media: How to thrive in a down market (Billboard Insider)

Pat O’Donnell. YESCO has seen ups and downs in the business but we’ve never had an unprofitable year at YESCO outdoor media. Earnings have had highs and lows. […]

billboardinsider.com
Wed, May 31 at 6:09 PM

Permalink

Rainmaker Media founder questions OAAA’s statement that “OOH continues to thrive” (Kevin Shute via LinkedIn)

Kevin Shute, Founder Rainmaker Media. Thrive? […]

linkedin.com
Wed, May 31 at 5:26 PM

Permalink

Chief Says New Tempo Flat Panel Mount Solution Streamlines Display Deployments (16:9)

The AV infrastructure firm Chief says a new wall mount system for digital signage displays streamlines installation workflows and therefore has the potential to ... […]

sixteen-nine.net · Promoted content
Wed, May 31 at 10:00 AM

Permalink

BrightSign CEO Jeff Hastings On The State of Digital Signage And What’s Next For His Media Player Company (16:9)

If you are going to the big InfoComm pro AV trade show, coming up very soon in Orlando, you’ll undoubtedly see a very busy ... […]

sixteen-nine.net
Wed, May 31 at 9:34 AM

Permalink

Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) Release Open-Source OOH Audience Measurement Framework

31st May, 2023, Malaysia: The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier. […]

Moving Walls
Wed, May 31 at 9:14 AM

Permalink

APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers (16:9)

A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described ... […]

sixteen-nine.net
Wed, May 31 at 9:11 AM

Permalink

Navori Deepens Capabilities In DOOH Via Hivestack Programmatic Integration (16:9)

The Swiss CMS software firm Navori Labs has deepened its support for digital out of home (DOOH) networks, with a new version release that ... […]

sixteen-nine.net
Wed, May 31 at 8:46 AM

Permalink

Go Media launches DOOH network of screens on train platforms in New Zealand (Stop Press)

Ayla Miller, Feature Writer/Sub-editor. With 23 years in operation, Go Media has a long history of supporting other brands to tell their stories via outdoor advertising. So when Go Media was tasked with finding a sponsor for the stadium previously known as Mt Smart, the company decided it might be a perfect fit. […]

stoppress.co.nz
Wed, May 31 at 12:11 AM

Permalink

Clear Channel Outdoor Holdings, Inc. to Sell its Businesses in Italy and Spain to Subsidiaries of JCDecaux SE for US$ 81 Million¹

Company Continues Review of Strategic Alternatives for its Other European Businesses SAN ANTONIO, May 30, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has signed agreements to sell its businesses in Italy and Spain to subsidiaries of JCDecaux SE. Gross proceeds from the two separate all-cash transactions total approximately EUR 75.1 million, or US$ 80.5 million1. […]

Clear Channel Outdoor
Tue, May 30 at 8:17 PM

Permalink

JCDecaux acquires Clear Channel’s businesses in Italy and Spain

Paris, May 30th, 2023 – Outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain. These deals were conducted independently and address different market opportunities. […]

JCDecaux
Tue, May 30 at 8:14 PM

Permalink

Lamar has zero interest in Clear Channel Outdoor’s European assets, but might be interested in their smaller US markets (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising: " ... they do have some very attractive assets that do look like Lamar land …about 5 or 6 years ago, we bought some assets from them. We did extremely well with them. […]

billboardinsider.com
Tue, May 30 at 8:01 PM

Permalink

German Firm Has Turned Raspberry Pis Into Serious Industrial-Grade Network Devices (16:9)

Low cost Raspberry Pi’s micro PCs have been part of the digital signage ecosystem for probably a decade now, but one of the knocks ... […]

sixteen-nine.net
Tue, May 30 at 8:00 PM

Permalink

How to sell billboards with ‘speculative artwork’ (Billboard Insider)

Wes Frick. Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind each piece. […]

billboardinsider.com · Promoted content
Tue, May 30 at 7:52 PM

Permalink

How Marketers Use Transit Media To Achieve Brand Awareness and Increase Sales (MediaVillage)

Elizabeth Rave. Today, every campaign is put through the ringer in terms of its effectiveness against established KPIs. With this pressure, what marketer wouldn’t jump at the opportunity to leverage a media format that can achieve success across the entirety of the purchase funnel, from brand awareness to purchases? […]

mediavillage.com
Tue, May 30 at 7:44 PM

Permalink