Friday, May 14, 2021

Editors’ Picks

Wednesday, May 12 Wed, May 12

US Out of Home Revenue to Jump in Second Quarter (Billboard Insider)

How is the US out of home industry recovering from covid? Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA. We added a column for projected second quarter 2021 revenues based on what we heard on the first quarter earnings calls. […]
Wed, May 12 at 2:00 PM

Hershey, Dentsu, Kinetic, redtag, Scotiabank and More to Speak at DPAA Canada Summit June 9–10 (OOH Today)

NEW YORK, — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. […]
Wed, May 12 at 12:00 PM

Tuesday, May 11 Tue, May 11

“This Is Exciting for Artists”: Is This Project the Future of Billboards? (The Guardian)

By Matt Shaw. An ambitious interactive structure in West Hollywood is the first part of a new initiative set to bridge outdoor advertising and public art. I n 1967, Elektra Records took a risk by purchasing a large hand-painted billboard on West Hollywood’s Sunset Boulevard to promote a new album by The Doors, an up-and-coming local band in residency at Whiskey a Go Go, a nearby nightclub. […]
Tue, May 11 at 3:30 PM

OAAA Committee Recommending OOH Industry Return to OTS (“Opportunity to See”) as Common Currency (OOH Today)

In a document recently shared with OOH Today, it reveals the OAAA Data and Analytics Committee has met and drafted an set of Impression Measurement Guidelines Still under review by the OAAA D & A Committee, OOH Today we received a copy of the ‘Guidelines’. The entirety is scheduled to be shared to the broader OAAA membership on Thursday, May 13. […]
Tue, May 11 at 12:00 PM

New Seasons Market Deploys Enplug Digital Signage (Digital Signage Today)

New Seasons Market, a grocery store with 26 locations in Washington, Oregon and California, recently deployed Enplug's digital signage solution for internal communications for its more than 3,000 employees, according to a press release. With Enplug, New Seasons Market can centrally control all content to ensure consistent corporate branding and site-specific content in each store. […]
Tue, May 11 at 7:00 AM

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