Saturday, March 2, 2024

Editors’ Picks

Wednesday, February 28 Wed, Feb 28

Programmatic DOOH supply-side platform Place Exchange integrates with Reveal Mobile to enhance measurement of OOH campaigns (MarketWatch)

The partnership expands Place Exchange's existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to increases in online and in-store traffic, to conversions events like registrations, downloads, purchases. […]

marketwatch.com
Wed, Feb 28 at 4:55 PM

Programmatic DOOH SSP Location Media Xchange (LMX) Connects to DoohClick’s Ad Management Platform to Expand Demand Opportunities

Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]

Location Media Xchange · Promoted content
Wed, Feb 28 at 12:08 AM

Tuesday, February 27 Tue, Feb 27

Stephen Miron to step down from Global after 16 years as group CEO (The Media Leader)

He intends to step down from the role in March 2025 and become chairman. Global is the leading outdoor media company in the UK and one of the largest in Europe, with an extensive portfolio of over 253,000 sites combining airports, roadside posters, premium digital screens and more. Together, our outdoor inventory reaches over 95% of the UK population and beyond. […]

the-media-leader.com
Tue, Feb 27 at 2:44 PM

JCDecaux SE confirms evaluating the opportunity to sell its stake in APG|SGA

Paris, February 27th, 2024 - JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement today of APG|SGA that its Board of Directors has decided to initiate a process which aims at finding a potential acquirer for the entire company. […]

JCDecaux
Tue, Feb 27 at 12:16 PM

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