Friday, November 27, 2020

Editors’ Picks

Wednesday, November 25 Wed, Nov 25

Tuesday, November 24 Tue, Nov 24

Almost half of agency and ad executives say they don’t understand the benefits of programmatic OOH; here’s VIOOH’s pitch to them (ITProPortal)

By Helen Miall, CMO, VIOOH. We all know what programmatic DOOH is - the automated buying and selling of digital ad space - but how many understand the nitty gritty, and importantly, how programmatic may change when applied in newer channels such as Out of Home (OOH) versus “traditional” desktop display? […]

itproportal.com
Tue, Nov 24 at 11:22 PM

Panasonic releases transparent 55-inch OLED displays based on LG panels (AVInteractive)

The modular displays which are suitable for digital signage will be available in Japan and Asia initially, using technology from LG already seen in subway trains in Beijing and Shenzhen in China. Panasonic has launched a 55-inch transparent OLED display module, with plans to release it globally, starting with the Japanese and Asia-Oceania markets at the start of December. […]

avinteractive.com
Tue, Nov 24 at 10:45 PM

London Advertising’s campaign on Ocean Outdoor DOOH screens increased its brand awareness by 50% and web visits by 2,735% (SignLink)

The agency, which also took on five new clients as a result of the campaign, will now work together on a new set of adverts that will run on select Ocean Outdoor sites during November and December. “We are big fans of outdoor for building brand awareness and even bigger fans of Ocean’s digital sites,” London Advertising chief executive Michael Moszynski says. […]

signlink.co.uk
Tue, Nov 24 at 9:58 PM

Another startup puts DOOH ad screens on trucks and other commercial vehicles, calls it ‘disruption’ (PRWeb)

Lots of obscure marketing hype words in this press release, but almost no info about what and how the company does it. [Ed] UZE Mobility is the premier platform for mobile digital out-of-home advertising. The company delivers bespoke ad campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by their AI-driven campaign management software. […]

prweb.com
Tue, Nov 24 at 9:49 PM

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