Wednesday, June 20, 2018

JCDecaux makes $1.1b play for APN Outdoor (SBS News)

The world's largest outdoor advertising company has made a $1.1 billion offer for Australian billboard owner APN Outdoor. JCDecaux's indicative offer of $6.52 for each APN Outdoor share represents an 11 per cent premium to...

JCDecaux bids $1.1bn for APN Outdoor (AdNews)

JCDecaux has put forward a deal to APN worth approximately $1.1 billion. The French multinational corporation stated APN Outdoor would be complementary to its existing out of home media assets in Australia, which are primaril...

Tuesday, June 19, 2018

How does out-of-home audience targeting work? (Mumbrella)

Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions inv...

3 Tips for Making Good OOH Creative (EMC Outdoor)

David Ogilvy wrote in his book Ogilvy on Advertising, “Your poster should deliver your selling point not only in words, but also pictorially. Use the largest possible type. Make your brand name visible at a long distance. U...