Tuesday, October 26, 2021

Editors’ Picks

Friday, October 22 Fri, Oct 22

Thursday, October 21 Thu, Oct 21

Billboard Insider scrutinizes JCDecaux’s statement that “Airport advertising delivers the highest perceived value and prestige”

Insider is somewhat skeptical about surveys because the answer can be influenced by how you ask a question.  A more objective take on the value of alternative media is what the cpm or cost per thousand impressions to advertise.  CPM captures what advertisers do as opposed to what they say.  PJ Solomon’s October 2021 Media Monthly report shows that airport advertising has the highest CPM of all forms of out of home and is second only to newspapers and primetime broadcast TV among all forms of media. […]

billboardinsider.com
Thu, Oct 21 at 7:05 PM

Adweek: Digital Carts – a New Street-Level Video Format in New York City Neighborhoods

Digital Carts offer a new media format that delivers where other DOOH options fall short. Street-level video has grown in relevance as audience fragmentation makes it increasingly difficult to connect to your targets. Finding opportunities to activate out-of-home video is burdensome because it is only offered in limited locations and mostly on smaller screens. […]

adweek.com
Thu, Oct 21 at 6:22 PM

The 80th OBIE Awards Ceremony will take place at the Geopath/OAAA OOH Media Conference + Expo in Marco Island, Florida, on May 17, 2022 (Billboard Insider)

The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see how you’ve maximized the power and prestige of OOH by submitting your very best entries. We’ll make OOH history at the Geopath/OAAA OOH Media Conference + Expo in Marco Island, Florida, on May 17, 2022. […]

billboardinsider.com
Thu, Oct 21 at 6:20 PM

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