Friday, February 26, 2021

Editors’ Picks

Wednesday, February 24 Wed, Feb 24

Ad Age: Advertising industry’s events will be using in-person or hybrid live-virtual formats this year

By Ethan Jakob Craft. One event that might signal what’s to come this year is CES, last month’s tech extravaganza that wasn’t. Touted as a game-changer for virtual events that was developed via a seven-figure collaboration with Microsoft, the annual show proved to be little more than a series of one-way Zoom calls, leaving many attendees yearning for the chaos of Las Vegas. […]

adage.com
Wed, Feb 24 at 9:24 PM

Tuesday, February 23 Tue, Feb 23

Lamar sues Fayette County and City of Lexington over regulations that ban freestanding electronic billboards in the county (Billboard Insider)

Lamar applied in September 2020 for permits to allow them to convert 20 existing static billboards to digital. The city of Lexington denied the request, citing regulations against digital signs that are not on the premises of a business, according to the lawsuit. The city has looked at the digital sign issue since 2018, but has not passed an ordinance allowing digital billboards. […]

billboardinsider.com
Tue, Feb 23 at 11:31 PM

OOH media agency She Media NY partners with Clear Channel Airports to bid for the largest airport advertising contract in the U.S. (Airport Improvement)

She Media NY partnered with Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., as its ACDBE/DBE/WBE local sales subcontractor in CCA’s airport bid to the Port Authority of New York & New Jersey (PANYNJ): the largest airport advertising and sponsorship contract in the U.S. […]

airportimprovement.com
Tue, Feb 23 at 11:28 PM

Case study: SuperDraft sports app achieves a big goal with last-minute programmatic DOOH campaign run via Adomni platform (Billboard Insider)

By Jonathan Gudai, CEO of Adomni. On the Thursday prior to Super Bowl weekend 2021, the new Daily Fantasy Sports app – SuperDraft realized that it had a problem. Its $1,000,000 BIG GAME fantasy contest had only 26 of 267 entrants signed up to play. And the top 60 ranked contest participants were guaranteed to win, with the grand prize winner taking home $300,000. […]

billboardinsider.com
Tue, Feb 23 at 6:25 PM

The Kentucky House approved regulation on new billboard controls (HB328); the measure now goes to the state Senate (Billboard Insider)

The Kentucky House of Representatives overwhelmingly approved a revised billboard-control act, in response to a constitutional (free speech) challenge to the existing law. Insider provides a quick update: Federal courts have ruled against Kentucky’s billboard law because it distinguished between on-premise and off-premise signs. […]

billboardinsider.com
Tue, Feb 23 at 6:19 PM

Ocean Outdoor opens sealed bid auction for advertisers on the frontline of climate change

As the UK gears up for COP26, the United Nations Climate Change Conference, premium digital out of home (DOOH) media owner Ocean Outdoor has opened a sealed bid auction for brands that want to be on the frontline of the climate emergency. With its premium large format city and roadside DOOH portfolio, Ocean will be centre stage when Glasgow hosts COP26 starting on November 1. […]

oceanoutdoor.com
Tue, Feb 23 at 5:57 PM

16:9: Navori Debuts Built-In-House, AI-Based Audience Measurement Platform

The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. […]

sixteen-nine.net
Tue, Feb 23 at 8:21 AM

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