Tuesday, June 2, 2020

Editors’ Picks

Thursday, May 28 Thu, May 28

Media Radar: How geo targeting and programmatic will help out-of-home advertising to rebound

“What we see happening in the coming months is this pent-up demand,” said CMO of Clear Channel Outdoor Americas Dan Levi. “We’re all going insane and we want to go out, so we expect that as restrictions are relieved a bit we expect to see people leaving their homes pretty aggressively.” With more people traveling by car, OOH advertisers are starting to prepare for a season of recovery. […]

Thu, May 28 at 6:14 PM

MediaPost: Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads

Joe Mandese. In what it claims is an industry first, an interactive outdoor media company is offering a click-through rate guarantee to advertisers and agencies that buy its platform. The company, Do It Outdoors (DIO), is offering the guarantee on integrated ad campaigns using ads delivered to mobile devices that are within 200 meters of a mobile billboard (see graphic). […]

Thu, May 28 at 5:41 PM

Vistar Media offers advertisers ways of reactivating DOOH campaigns without risk, with an easy ‘pause’ option

Marissa Bernstein. As government restrictions begin to ease and consumers anticipate a return to a new normalcy, advertisers are on the hunt for the most effective strategies to reach consumers once they're on-the-go again. During this time of unprecedented uncertainty, digital out-of-home offers powerful capabilities that provide brands flexible ways to approach campaigns based on their needs. […]

Thu, May 28 at 5:08 PM

Wednesday, May 27 Wed, May 27

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