The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED ... […]
The partnership will see the integration of Moving Walls’ Location Media Xchange (LMX), a supply-side platform (SSP) designed to optimize inventory and campaign management. In the initial phase, 10 prime advertising locations across Colombo have been onboarded. These high-traffic sites offer brands the chance to connect with consumers in key areas of the city. […]
Outfront Media Inc. (OUT), an outdoor media and advertising firm, on Tuesday reported an increase in Funds from Operations or FFO for the third-quarter, primarily due to lower impairment charges on non-real estate assets and lower interest expense. However, the company recorded a decline in revenue. […]
Reported revenues of $451.9 million decreased $2.9 million, or 0.6%, for the third quarter of 2024 as compared to the same prior-year period, due primarily to the impact of the Transaction. Organic revenues of $451.9 million increased $21.4 million, or 5.0%. […]
On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. […]
OMAHA, Neb.--Boston Omaha Corporation (NYSE: BOC) (the “Company”, “we”, or “our”) announced its financial results for the third quarter ended September 30, 2024, in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. We show below summary financial data for the third quarter of 2024 and 2023. […]
12th November 2024, Malaysia - Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards. […]
By Tim Rowe. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. […]
The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. […]
Billboard ad designer Wes Frick has launched a brand new, free online out of home advertising networking group to provide multiple free networking opportunities for professionals in the out-of-home (OOH) advertising industry. […]
GRONINGEN, The Netherlands, Nov. 12, 2024 -- LOOKBEYOND's 2024 virtual conference brought to you by ScreenCom, in partnership with Samsung Electronics and the Global Signage Alliance, concluded successfully, showcasing the latest advancements in digital signage. Attendees witnessed presentations from industry experts on hot topics like Samsung's CMS VXT and sustainability in digital signage. […]
After nearly eight years as CEO—and two decades of dedicated service to the company—Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s partnerships, including in Los Angeles, where the company is pioneering the nation’s premier digital advertising network. […]
Marco Wasserman. Chrome Summit 2024 – EMEA in Dublin was centered around the latest updates and products in the ChromeOS ecosystem. First and foremost, Google demonstrated how it integrates its key services – Cloud, OS, Browser, and AI – into ChromeOS to enhance customer service and user experience. […]
Sean Reilly, CEO, Lamar Advertising. […]
Western Union audiences are available and accessible across company-owned channels including its website, mobile app and digital out-of-home (DOOH) screen network at select retail locations. Brands can also engage Western Union customers through audience extension including digital displays, online video (OLV), over-the-top (OTT), and connected tv (CTV) via the platform of their choice. […]
