Editors’ Picks

Samsung’s new VXT platform is not primarily a CMS but an open technology and sales platform with an app store (Invidis)

by Florian Rotberg. By taking the platform path, Samsung is opening up the digital signage market to new end customers, on the one hand, and to all providers, on the other. Whether independent software developers (ISVs), integrators with their own CMS platforms, or (retail) technology providers, all can now easily offer their solutions and services worldwide. […]

invidis.com
Fri, Dec 13 at 3:44 PM

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Europe’s Largest Indoor Billboard Now Just A Very Large Passenger Information Display (16:9)

The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a ... […]

sixteen-nine.net
Fri, Dec 13 at 10:47 AM

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Sony Again Making Sustainability Central To ISE Exhibit Hall Presence (16:9)

In the wake of advancing the ISE plans of PPDS (Philips), I came across information about another big pro AV display vendor, Sony, is ... […]

sixteen-nine.net
Fri, Dec 13 at 10:27 AM

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PPDS Advances ISE 2025 Presence That Includes New Philips LED And Sustainability Products (16:9)

The big display manufacturers have started talking up what they will be showing at ISE in Barcelona, though I think some of them might ... […]

sixteen-nine.net
Fri, Dec 13 at 9:47 AM

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PML Group’s notable OOH and DOOH campaigns in Ireland in 2024 (Adworld)

Aaron Poole, marketing executive, PML Group. Dynamic Digital OOH drove engagement throughout 2024 via real-time data, weather triggers, and tailored scheduling. Guinness Storehouse used proximity targeting with LIVEPOSTER, delivering location-specific messages such as “precipitation is high, our views are higher,” prompting visiting OOH consumers within a 30-minute radius of the venue. […]

adworld.ie · Promoted content
Fri, Dec 13 at 12:10 AM

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Australia: ‘OOH ad spend is up in 2024 and it’s only going to get better next year’: OMA (Mumbrella)

by Neil Griffiths. Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. […]

mumbrella.com.au
Thu, Dec 12 at 8:44 PM

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Outdoor advertising firm oOh!media restructures and cuts costs in response to challenging media market conditions (Capital Brief)

By Prashant Mehra. Australia ’s largest outdoor advertising firm said it would cut costs by at least $15 million to offset the impacts of inflation and additional business investment, which will result in a cost base of $150 million to $155 million in 2025. […]

capitalbrief.com
Thu, Dec 12 at 8:40 PM

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oOh!media reports sluggish growth in 2024, plans restructure to save $15m (BandT)

oOh! delivered Q3 revenue growth of +2 per cent on the prior corresponding period (pcp). Revenue growth in Q4 is expected to improve to between +3 per cent and +6 per cent on the pcp, which is lower than initially anticipated, with reasonably strong forward pacing not having converted to revenues as short-term booking activity slowed. […]

bandt.com.au
Thu, Dec 12 at 8:38 PM

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Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions (The Wall Street Journal)

By Patrick Coffee. The combined company would have competed more with Walmart for ad dollars, industry observers say. The merger would have allowed the grocery giants to marry their retail media networks, which help brands target digital ads in-store and online, and better compete for ad sales with larger rivals such as Walmart’s ad network. […]

wsj.com
Thu, Dec 12 at 6:58 PM

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Differences between Daktronics and its largest shareholder are heating up (Billboard Insider)

The largest shareholder in Daktronics, Alta Fox Capital, is not happy with the Board and Management at Daktronics. Things heated up on Wednesday as Daktronics provided their thoughts and Alta Fox quickly countered. First, comments from a Daktronics public letter: BROOKINGS, S.D., Dec. […]

billboardinsider.com
Thu, Dec 12 at 6:57 PM

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Kroger, Albertsons Could Turn To Ad Business After Merger Falls Through: Analysts

By Reuters. Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket rivals, analysts said. […]

esmmagazine.com
Thu, Dec 12 at 6:56 PM

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Updated: Digital Out-of-Home (DOOH): Definition and Core Features – by IAB

DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon. Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. […]

iab.com
Thu, Dec 12 at 6:54 PM

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Final Thoughts From DSE 2024, And Some Air Travel Whining (16:9)

I am back from the US west – Palm Springs and then Las Vegas and a set of flights that really reinforced how I ... […]

sixteen-nine.net
Thu, Dec 12 at 6:44 PM

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The world’s largest online retailer is now offering a low-cost digital signage solution, the Amazon Signage Stick (Invidis)

by Florian Rotberg. The HDMI stick was primarily developed for consumer TVs and simple professional screens without SoC. However, professional screens with an outdated SoC can also be used for longer with the Signage Stick. […]

invidis.com
Thu, Dec 12 at 6:40 PM

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ISE 2025 Feb 4-7, Barcelona: exhibitors, agenda, floorplan

Location: Fira de Barcelona; Gran Via Venue, Av. Joan Carles I, 64; 08908, L’Hospitalet de Llobregat, Barcelona, Spain. […]

iseurope.org · Promoted content
Thu, Dec 12 at 6:09 PM

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