Editors’ Picks

Is Your Cannabis Billboard DCC-Compliant in California? (Cannabis Business Executive)

By Tiffiny Walls-Fox, partner at Edlin Gallagher Huie + Blum. Every cannabis-related enterprise working to build a legitimate business in California must operate within the regulations established by the Department of Cannabis Control (DCC). This includes the recent restrictions placed on billboard advertising by the Bureau of Cannabis Control (“BCC”) pursuant to the ruling in Farmer v. […]

cannabisbusinessexecutive.com
Wed, Oct 13, 2021 at 10:57 PM

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OAAA presents arguments in defence of digital billboards (Billboard Insider)

The OAAA  brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards are subject to extensive regulation. Digital billboards are not distracting or unsafe. […]

billboardinsider.com
Wed, Oct 13, 2021 at 10:55 PM

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OAAA Releases Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media (PRNewswire)

A whitepaper entitled "OOH Modeling Best Practices" is at the center of the guidance package, complemented by a detailed glossary, a best practices checklist, and an attribution provider Request for Information (RFI) template. […]

prnewswire.com
Wed, Oct 13, 2021 at 10:52 PM

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Baltimore Sun: President of Downtown Partnership of Baltimore explains why downtown Baltimore needs digital signs

By Shelonda Stokes. Downtown Partnership of Baltimore is working on an initiative that will bring new vibrancy, energy and walkability to the Pratt Street corridor. […]

baltimoresun.com
Wed, Oct 13, 2021 at 10:43 PM

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Programmatic TV platform MiQ aims to expand into DOOH advertising, integrates with Hivestack DSP for UK, Canada operations (ExchangeWire)

MiQ will use the Hivestack Demand Side Platform (DSP) in addition to omni-channel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. […]

exchangewire.com
Wed, Oct 13, 2021 at 10:37 PM

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How Glyn Williams bought the Mahlmann Media billboard company and why he rebranded it (Billboard Insider)

By Glyn S. Williams, CEO, Skies Above Media. Sometimes a person’s life can change completely in 7-word increments. […]

billboardinsider.com
Wed, Oct 13, 2021 at 3:44 PM

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16:9: Italian Outdoor Brand Includes Small LED Screen On Packaging For New Fragrances

Hat Tip Tim Allan for making me aware of this post in Beauty Packaging, which is not exactly a regular read for me. The ... […]

sixteen-nine.net
Wed, Oct 13, 2021 at 9:46 AM

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Skykit director explains how digital signages can help restaurants boost profits (QSR Magazine)

By Mark Rentz, director at Skykit, a digital signage software company. Digital signage is sleek and can help modernize the aesthetic of a storefront. But there are also more direct ways that this technology helps build profits. […]

qsrmagazine.com
Wed, Oct 13, 2021 at 12:10 AM

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16:9: Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer

The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank ... […]

sixteen-nine.net
Tue, Oct 12, 2021 at 4:17 PM

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16:9: While Many Displaycos Have Revised Or Cancelled InfoComm Plans, Philips Announces It Is All In For 2021

There has been a periodic drip-drip of announcements from AV companies saying they had decided to pull out of InfoComm at the end of ... […]

sixteen-nine.net
Tue, Oct 12, 2021 at 4:14 PM

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California Governor vetoes marijuana advertising on billboards (Billboard Insider)

It appears that any hopes of allowing cannabis advertising alongside California highways has come to an end with California Governor Gavin Newson vetoing AB-1302 which would have allowed marijuana ads on billboards along interstate freeways and state highways that cross state borders, except within 15 miles of another state. […]

billboardinsider.com
Tue, Oct 12, 2021 at 4:11 PM

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What Digital Signage You Will See at InfoComm 2021 Oct. 26-27, 2021 in Orlando, FL (rAVe Pubs)

By Megan A. Dutta. Digital signage will be a major focus at InfoComm 2021. […]

ravepubs.com
Tue, Oct 12, 2021 at 3:21 PM

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The anonymous advertiser who ran a test campaign on IBOUSA’s Speedway network is satisfied with the results (Billboard Insider)

An anonymous client was testing billboards for their Awareness Campaign before launching their new website.  The test was to see if billboards could drive social media as they suspected.  Insider tracked Chris Cowlbeck down at the NYC Digital Signage Week to get the latest. Has the anonymous client gone public? […]

billboardinsider.com
Tue, Oct 12, 2021 at 3:10 PM

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The Difference Between Public and Private Billboard Site Landlords (Billboard Insider)

By Andy Goodman, Age Advertising. With a private property owner, I am most successful with a 1 or 2 page lease. When I get a lease with a private landlord I still have to go through the process of negotiating a Development Agreement, working with staff, the planning commission, the council and getting approval. […]

billboardinsider.com
Tue, Oct 12, 2021 at 2:57 PM

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16:9: Streaming Place-based TV Spin-out Atmosphere Adds Canada, Australia and New Zealand To Service Coverage

Austin-based streaming TV for business service Atmosphere is expanding beyond its U.S. operations, opening up new markets in Canada, Australia and New Zealand. The ... […]

sixteen-nine.net
Tue, Oct 12, 2021 at 1:50 PM

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