New Rules For Growing DOOH Spending—Talon North America. OOH For The TikTok Generation — MilkPeP & GALE. Programmatic DOOH Beyond Borders—Hivestack & Publicis. […]
Billboard Insider’s take: A good step. Baltimore gets tax revenue, income as landlord at 2 of the 14 sign locations, advertising to promote civic causes and money to support local arts. Digital billboards can benefit a community. […]
Pearl Media’s Fifth + Broadway digital network includes 15 displays: a large-format “Welcome to Nashville” LED display that overlooks the Lower Broadway strip, the L Street Live LED sign that sits above a wide corridor where people can gather, two large format LED screens at the district’s National Museum of African American Music, and 11 street-level kiosks, each of which is a 55-inch display. […]
Using a privacy compliant, real-time, camera vision-based measurement solution integrated into VMO screens enabled it to create a unique first party audience data asset. […]
Subscription is required to read the full article. By Adrianne Pasquarelli. Every one to two months a new retail media network is born. […]
By Anna Bager, OAAA President and CEO. Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. […]
The Polish OOH media firm Screen Network has started supporting an educational campaign that bluntly reminds people how time is running out to make ... […]
by James Heller. The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods. […]
By Anthony Savona. D=SIGN, the digital signage conference, kicked off at InfoComm yesterday (Tuesday, Oct. 26, 2021) with the first of its two half-day programs. […]
It is impossible, and arguably silly, to try to get much of a sense of how a trade show is going in Florida, from ... […]
In a world of a 0.09% 1 year treasury and a 0.60% one year jumbo CD, Lamar stock has a 3.57% dividend yield based on yesterday’s closing price of $115.60 OUTFRONT stock has a 1.57% yield based on yesterday’s closing price of $25.50. […]
By Mark Sweney. British companies forecast to spend a record £7.9bn, up 13% on last year. That is the highest quarterly ad spend ever recorded by the Advertising Association and the research firm Warc since figures began being compiled in 1982, and a bounceback of more than 13% compared with last year’s festive season, which was muted amid Covid restrictions. […]
by Christie Massey. In many ways Out of Home media planning is starting to get back to normal, but during the pandemic things changed in some unanticipated ways. Some of those changes – like only looking at media in “essential” locations or the complete lack of trade shows – are changing back. […]
By Matt Schmitt, President & Co-Founder of Reflect Systems. By mid-2021, the lion’s share of customer traffic had begun returning, Yet many retailers are still searching for ways to make up lost ground. Retailers with digital signage networks do have an advantage, however: they can leverage their investment to speed up their business recovery and build new programs for the future. […]
Subscription is required to read the full article. For a decade, the billboard overlooking Columbus Circle in New York City displayed the CNN logo, until the news behemoth ended its lease in 2015. Since then, a digital billboard, owned by Moinian Group and sold by Vector Media, was erected in its place, which has housed various advertisers. […]
