2020 was a bit of a write off when it came to out of home advertising. With good reason - we were all lockdown and very much stuck inside the home. In 2021, though, restrictions around the world began to ease off a little (to varying degrees) and advertisers decided to rush outside and have some giddy fun. […]
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. […]
The new University Campus of the Center of Creative Arts in St. Louis, MO has made a 20-foot wide interactive display a visual centerpiece ... […]
Chris Cowlbeck, General Manager, IBOUSA LLC & LOOK Billboards. LOOK Billboards is still in business in southern Oklahoma. I anticipate that I will never be able to find a better return on equity that I have in this investment and besides, I LOVE THE BILLBOARD BUSINESS!!! […]
This is a clever little makeshift project that makes it possible to have a holiday season fireplace feature in a home or office, without ... […]
Coders at a whole bunch of digital signage management software companies, as well as all the solutions providers and integrators out there who use ... […]
Interview with Jeff Hastings, CEO of BrightSign. "I’ve been around AV a long time and seen trends come and go, experienced the propaganda about how this latest new technology will change the world, but one thing I’ve learned over the years is that the pace of technology outpaces the ability of buyers to consume it. […]
Despite everything that has been going on, and continues to transpire, the B2B flat panel market has just finished what the research firm Futuresource ... […]
by Jeff Hastings — CEO, BrightSign. AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it's becoming clear that our industry is not only changing, but it's becoming smaller (which is good, and I'll explain why in a moment). Here's my analysis of what's driving this change. […]
Media Resources adds indoor/outdoor fine-pixel pitch displays, custom spectaculars, and indoor/outdoor digital signage to HD Distributing's portfolio. HD will have the product in stock at their warehouse in Minneapolis with demo kits available to service the needs of the dealer community across the country in early January. About Media Resources Inc. […]
Samsung has a deal with Major League Baseball’s New York Mets that will see the team’s ballpark kitted out with more than 1,300 screens, ... […]
AV in public transport networks, it is providing travellers with relevant and timely information – whether via large screen, small screen, public address, personal device, or a combination of the lot. “Digital signage, wayfinding and audio have long been staples for transport hubs, but now it’s become more about immersive experiences,” says Tomer Mann, executive vice-president of 22Miles. […]
With more than 200 media networks representing 375,000+ venues, Vistar has the largest footprint of programmatically accessible OOH inventory available to both enterprise and startup networks globally. […]
“Paying based upon sales and not collections is a slippery slope. As you noted, when you are negotiating with a potential client, collecting or their ability to pay for the advertising is a key part of the sales process. Salespeople paid only on sales, without a solid credit procedure in place, can lead to a high percentage, or higher percentage, of write-offs and bad debt. […]
Rick Robinson Chief Creative Officer in Residence, OAAA. Moderated by Chad Shackelford, VP, Head of Digital Creative at OUTFRONT Media, Chad’s mindset straddles the line between creativity and strategy which set him up well for navigating an enthusiastic and outspoken panel. […]
