People involved in projection mapping work on buildings have to – when necessary – explain to clients that the visual experience only works when ... […]
Lindmark Outdoor Media is one of the largest privately held outdoor advertising companies in the United States with over 6,000 faces in its inventory. Lindmark Outdoor Media announced today the purchase of all Outdoor Advertising displays from Tillery Chevrolet-GMC, Inc. […]
By Andy Goodman. So the question here is how do I know that I’m getting fair market value rent for my billboard. When I’m working with a landowner I’ll ask the billboard company to provide the historical financials for a sign for the past three years. Pre-covid I can see the revenue generated by the billboard. Then I can see what type of hit they took during Covid. Coming out of Covid what I’m hearing is that business has been extremely good, so the revenue should reflect that. […]
By Patrick Seitz. According to organizers, the exhibitor cancellations make up less than 10% of the show floor. "We're not cancelling," Jamie Kaplan, senior director of CES communications at the Consumer Technology Association, told Investor's Business Daily on Monday afternoon. […]
On December 6, 2021 the US District Court for the District of Colorado dismissed a request by Street Media Group and Turnpike Media to throw out Colorado’s billboard regulations. Street Media Group and Turnpike Media argued that Colorado State Department of Transportations sign rules were unconstitutional because they were impermissibly vague and content based. […]
Programmatic digital out of home, also known as pDOOH, refers to the automation of out of home (OOH) advertising. This leverages machine learning and computing to plan, buy, target, sell, deliver and measure ads across digital screens. […]
By Michael Goldstein. Thanks to the raging Omicron COVID-19 variant, exhibitors and attendees alike are cancelling plans to travel to Las Vegas, if they can even fly there. The show is soon; CES media days are January 3 and 4, with the show running Jan. […]
Despite the cancellations, CES’ governing body, the CTA, remains steadfast in its decision to continue the physical show, as planned. […]
Not a word about Omicron concerns [Ed]. Integrated Systems Europe (ISE) revealed details of its thought leadership program for 2022. This content offering will help attendees delve into the issues affecting market verticals, get up to speed with the latest technology developments and discover what the future holds for the industry. […]
Timo Beuzekom from Schiphol Media spoke with experts Tobias van Amstel from Signkick, Michael van Kloosterhuis from Traffic Builders digital marketing and Wendy Pouw from industry association IAB Nederland. Advertisers reach a huge audience and don’t exclude anyone. But in the coming years, that will all change thanks to programmatic. […]
By Tom Ker Clear Channel Outdoor (CCO) is one of the world’s largest outdoor advertising companies, boasting a diverse portfolio of more than 500,000 print and digital displays in 26 countries across North America, Europe, Latin America and Asia. […]
Michael Katz, Chief Relationship Officer at Zignage. I attended my first InfoComm show in 2009 while selling video managed services. When I worked in AV integration from 2013-2019, I attended InfoComm then too, and I would set up booth tours for my clients to save them time by scheduling in advance with companies exhibiting at the show. […]
By Mark Miller. DvLED video walls have different installation requirements than other display options. We see an increasing need for large video walls that deliver memorable first impressions and achieve maximum impact. […]
Billboard Insider’s take: Total Outdoor is backed by Flexis Capital. […]
By Jim Poage, Safety Director, Safeco Incorporated. Cold temperatures can become dangerous after only a few minutes of exposure. Dressing properly is part of the defense against the cold weather. […]
