Editors’ Picks

Matrox Pitches its Digital Signage Video Wall Technology (via Commercial Integrator)

Video walls come in all shapes and sizes, each with varying capabilities for showcasing different types of digital signage content in different arrays and configurations. With so many video wall options available to system integrators and AV professionals, here are some essential technologies to keep in mind for your next digital signage video wall project. […]

commercialintegrator.com
Thu, Mar 31, 2022 at 8:00 AM

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How Broadsign technology makes your DOOH network more efficient (Broadsign)

Sponsored content. Having the right processes and tools in place will help you drive sales, boost revenue, and stay ahead of your competitors and meet the moment heading into the future of DOOH. Not sure where to start? […]

broadsign.com
Thu, Mar 31, 2022 at 12:17 AM

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The future of in-car advertising according to Waze (The Drum)

Content promoted by Waze. By Jenni Baker. Cars have become the ultimate mobile marketing device, with GPS navigation apps including Waze providing greater opportunities for marketers to meet their customers on the move. […]

thedrum.com
Thu, Mar 31, 2022 at 12:11 AM

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Big retailers are extending their online advertising platforms into digital shelf-edge displays and in-store audio (Retail Wire)

by Tom Ryan. With looming changes to cookies set to undermine online targeting, retailers and brands are reconsidering ways to reach consumers in stores. The attention comes as larger retailers are building massive advertising platforms online in order to take advantage of their access to customer data to personalize ads on their apps and websites. […]

retailwire.com
Thu, Mar 31, 2022 at 12:11 AM

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Programmatic DOOH platform Hivestack adds inventory from Taiwanese DOOH network KanBan Culture to its SSP (ExchangeWire)

KanBan Culture’s DOOH inventory will be integrated into the Hivestack Supply Side Platform (SSP) allowing buyers to activate it programmatically for the first time in the Taiwanese market. […]

exchangewire.com
Thu, Mar 31, 2022 at 12:11 AM

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AVIXA Suspends Russian Member Companies, Blocks Exhibiting At ISE, InfoComm (16:9)

The trade association AVIXA has suspended the memberships of Russian companies and individuals, and banned Russian companies from exhibiting at its biggest trade shows, ... […]

sixteen-nine.net
Wed, Mar 30, 2022 at 5:32 PM

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JCDecaux launches DOOH ad network in 80 private aviation airports operated by Atlantic Aviation (PRNewswire)

In total, JCDecaux Elite network will be rolled out in 80 Atlantic Aviation airports for advertising, sponsorship, and experiential opportunities. On April 1st, 2022, the new program will feature JCDecaux Elite network in 30 private aviation airports in the top 10 markets including New York, Los Angeles, Chicago, and Miami, as well as exclusive destinations around the U.S. […]

prnewswire.com
Wed, Mar 30, 2022 at 4:04 PM

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What’s New in Digital Signage Media Players (AVNetwork)

By Jennifer Guhl. Models have increased in complexity to keep up with advances in digital signage networks. digital signage networks put more of an emphasis on transformative and immersive experiences, and media players have to become more complex to keep up. […]

avnetwork.com
Wed, Mar 30, 2022 at 2:05 PM

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The Real Cost of Owning a Digital LED Sign (Daktronics)

Is a digital LED sign worth the cost? This blog from Daktronics provides some answers. […]

blog.daktronics.com
Wed, Mar 30, 2022 at 11:15 AM

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Managers’ salaries and other remuneration report for German OOH operator Ströer SE (Market Screener)

Maximum remuneration that can be granted for 2021: Udo Müller: EUR 5,871,000; Christian Schmalzl: EUR 4,860,000; Christian Baier: EUR 9,435,8001; Henning Gieseke (pro rata): EUR 4,896,6991; Plan type: Annual target bonus Performance criteria: - Cash flows from operating activi-ties (100%) - ESG targets (multiplier: 0.8-1.2) Cap: 240% of the target amount Payment: In cash in the month fol-lowing approval of the consolidated financial statements for the financial year in question. […]

marketscreener.com
Wed, Mar 30, 2022 at 10:58 AM

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Retweets of billboard ads are a standard Hollywood practice to generate buzz (Billboard Insider)

Ben Schwartz, the voice of Sonic the Hedgehog in Sonic the Hedgehog 2 tweeted a Sonic voiceover as he drove by a Sonic Movie 2 billboard. Another example of how billboard advertising generates additional impressions when it is retweeted on social media. Billboard retweets are a standard Hollywood practice to generate programming buzz. […]

billboardinsider.com
Wed, Mar 30, 2022 at 10:40 AM

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Lamar CEO gives 3 reasons to invest in Lamar (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. (1) “There are no net new billboards being built in America because of all the regulations. And because of that our market share is protected and relative to other property sectors that’s a very unique thing. […]

billboardinsider.com
Wed, Mar 30, 2022 at 10:37 AM

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How advertisers can make the most of their OOH campaigns (Fast Company)

By Amanda Dorenberg, President of COMMB. Brands and agencies know it is a mistake to rely solely on the internet to reach the buying public. In fact, out-of-home (OOH) advertising remains popular and effective because it promotes products and services to the people who need them, when they need them, while they are going about their daily tasks. […]

fastcompany.com
Wed, Mar 30, 2022 at 10:27 AM

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How The NHL’s Seattle Kraken Use LED Everywhere To Drive Game-Day Experiences (16:9)

The spectacle of pro sports used to be almost entirely about what happened on the playing surface, but these days it’s also about the ... […]

sixteen-nine.net
Wed, Mar 30, 2022 at 10:05 AM

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How CPG brands are transforming shopper marketing with DOOH (Broadsign)

As consumer mobility begins to bounce back post-pandemic, Retail Media Networks (RMNs) are expanding to include digital out-of-home (DOOH) advertising – and it’s starting to transform shopper marketing for brands. Why are CPG brands turning to DOOH? With consumers now spending more time outside of their homes, extending campaign reach beyond digital advertising is key. […]

broadsign.com
Wed, Mar 30, 2022 at 12:49 AM

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