by: Jeanne Hopkins. Apple. Apple is well-known for its OOH marketing campaigns, including its classic "Get a Mac" and "Think Different" ads. […]
Nick Begleries, commercial vice president for North America, PPDS. We have plans to expand the current team in 2023. Providing the best levels of customer service is crucial to the company’s strategy, and it’s something we will not be cutting corners on. […]
M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger . The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. […]
Biggest Surprise – That in spite of rising interest rates and rising inflationary pressures, the number and amount of activity showed continued strength. In fact the number of acquisitions in this list (37) matched the very robust first half of the year. While we don’t have all details, it looks like a comparison of dollar value of total transactions would also be close to the same. […]
Adams had argued that Madison’s sign code was unconstitutional because it treated off-premises signs less favorably than other signs by prohibiting digital billboards while permitting some on-premise electronic changeable message signs. […]
HALELUYA HADERO AND RIO YAMAT. THE ASSOCIATED PRESS. Is the metaverse closer than we think? It depends on who you ask at CES, where companies are showing off innovations that could immerse us deeper into virtual reality, otherwise known as VR. […]
by: Kaeli Gilchrist. Back in the “old days” (pre-pandemic) marketers sometimes hesitated to use out-of-home advertising because it didn’t offer detailed measurement. Things have changed radically in the out-of-home world. […]
Neil Farr, CEO at Acquire Digital, said the integration will "provide a platform of seamless advertising across various devices and locations at the touch of a button. […]
The unit is a version of the AEGIS Pro 130″ outdoor kiosk solution announced by the company last summer – a unit that is waterproof without a glass enclosure and meant as an alternative to the high-brightness outdoor-rated LCD totems commonly used now by media companies and for specialty applications like wayfinding. […]
Good business and an optimistic outlook have pushed Ströer shares to the top of the MDax. The advertising marketer performed significantly better than the overall outdoor advertising market in Germany in the first eleven months of last year and, despite recessionary trends, also expects positive corporate development in the new year. […]
Richard Hamlin of Hamlin|Cody. Conclusion: Buyers will sometimes get the idea they bought the sign too, or that they can renegotiate the lease. They are always wrong about the sign and usually wrong about being able to force you to accept a new lease. […]
Bad news can be good news. In 1908 Charles Lamar was in a partnership with John Coe which included two assets: the Pensacola opera house and a bill posting company which handled the publicity for opera shows. Lamar and Coe flipped a coin to amicably liquidate the partnership. […]
The core capability of Zyler is allowing shoppers to see themselves in any outfit, without having to physically try those outfits on. Zyler has been added as an app in Raydiant’s In-Location Experience Marketplace and is accessible from the CMS platform’s dashboard. […]
by Daniel Brown — Editor, Networld Media Group. "You just scan the QR code from your ticket or in the Delta app, and then you look up at the big screen," the agent explained cheerfully. "Then you can see your flight and gate info — you, and only you! […]
Brian Dusho – known as the former CEO of the DOOH-focused software firm Broadsign – passed away last month at the age of 51. He died Dec. 15th in Atlanta. […]