by: Sam Mallikarjunan. Out-of-home marketing is one more channel you can (and should) add to your strategic mix, but it is not a single medium. It’s a long and diverse list of media you can blend and tailor to fit your message, your audience and your campaign goal. […]
T-Mobile, FanDuel, Cadillac, and LG Canada join Association’s Prestigious Advisory Group NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. […]
Here’s another example of an airport adopting LED displays as a core part of the passenger experience – a horizontal LED ribbon display that ... […]
by William Stutzman — VP, Ventus Global Network Solutions. Kiosks require a regular and reliable connection to work their magic. One of the best out there is 4G LTE and soon 5G. […]
Integrated Systems Europe is coming up shortly in Spain and InfoComm is just a few weeks later in las Vegas, so trade shows this ... […]
by Christine Moorman, Megan Ryan, and Nader Tavassoli. Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. […]
Ali MacCallum, CEO, Kinetic UK: “Brands recognise that out of home (OOH) audiences are back in full force, and it’s no surprise they’re turning to a combination of classic and digital OOH inventory to target existing and future customers. […]
The event is being held at the Intercontinental Kansas City at the Plaza located next to the Country Club Plaza. The IBO is expecting 231 attendees at the conference, representing 120 companies and organizations including 32 vendor companies. The OAAA continues their representation at IBO conferences with Mike Hershey, OAAA Executive Vice President of Government Affairs attending and speaking. […]
Out-of-home board members get paid a median salary of $205,000. Clear Channel pays a median $245,000. OUTFRONT pays a median of $205,000. […]
Sixteen:Nine’s German language partner Invidis is reporting this morning that the big European digital signage and pro AV integrator Trison is up for sale, ... […]
Laqshya Media Group said it is betting big on technology innovations for future growth. Talking about the industry growth, Atul Shrivastava, Group CEO and ED, Laqshya Media Group, said, “The outdoor advertising segment (out of home) was estimated at ₹5,000 crore in 2019. The industry saw a decline in revenues by almost 50 per cent due to the impact of the pandemic. […]
Winning business with whale clients is always good news for service providers in digital signage, or just about any industry, but it is only ... […]
Sponsored feature. Interview with Guillermo Garcia, Broadsign EMEA. With audiences spread across channels like digital, audio, and Connected TV, brands are fighting to capture attention with relevant messaging that consumers will absorb. […]
Chris Grosso, CEO of Intersection, an out-of-home media and technology company. Even without first-party location data, location targeting remains possible with out-of-home (OOH) media like billboards, transit shelters, and buses. OOH advertising ensures ads run exactly when and where they are most relevant on both digital and static formats. […]
by Wendy Stokes. 1. They Are One Of The Most Cost-Effective Forms Of Advertising. […]
