Marks & Spencer Pilots Zyler Virtual Try-On Technology (EINNews)
Tuesday, January 10, 2023
M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger .
The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.
CEO of Zyler, Alexander Berend, explained, “Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”.
Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology, an AI technology solutions company based in London, UK. Further details can be found at: https://www.zyler.com/.
How it works,.
Customers upload a selfie and enter basic measurements to see themselves in all your outfits. The body shape can be customized with sliders for beautiful, realistic results.