How Billups uses AI in OOH campaigns (Billups via Ad Age Studio 30)

Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against them. […]