Captive Media Ltd Converts to BroadSign International, LLC for Growing Washroom Digital Signage Network
Innovative and engaging network will expand to 1,500 screens by 2017. London, England. January 27, 2015. […]
Tue, Jan 27, 2015 at 10:00 AM
Editors’ Picks
Tuesday, January 27, 2015 Tue, Jan 27, 2015
Tue, Jan 27, 2015 at 10:00 AM
LATimes: Campaign ads shine spotlight on L.A.’s struggle to enforce sign laws
Outdoor advertising company Lamar went big last week in its bid to drum up publicity for Los Angeles City Councilman Jose Huizar, putting up 100 free billboards supporting his March 3 reelection campaign. The billboard blitz — carried out in Boyle Heights, Glassell Park, Highland Park and elsewhere — put Huizar's name in front of thousands of motorists. […]
latimes.com
Tue, Jan 27, 2015 at 2:14 AM
Tue, Jan 27, 2015 at 2:14 AM
Mediatel: How will driverless cars affect roadside advertising?
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home. Amid the many technologies being unveiled at CES this year has been a renewed focus on the automotive industry. […]
mediatel.co.uk
Tue, Jan 27, 2015 at 2:12 AM
Tue, Jan 27, 2015 at 2:12 AM
invidis: Digital signage market update for Russia and Poland
Russia Amid the current volatile political situation and its economic consequences the digital signage market in Russia has a negative outlook on further growth potential for the first half of 2015 The tumbling currency exchange rate of the Ruble and a freeze in government financed projects has resulted in many tenders being put under revision or being postponed However ¾ of the digital signage market in Russia have registered a growth in revenues in the 2014 compared to the previous year Small signage with displays sizes smaller than 32“ in digital signage solutions is a growing trend in Russia / The surveyed companies see the highest potential for small signage (in the retail sector at the Point of Sale Retail and malls are also the most important sectors for the market, being responsible for 34% of all revenues generated /Particularly the harsh climatic conditions is the reason for the construction of indoor shopping centers in Russia. […]
invidis.de
Tue, Jan 27, 2015 at 2:10 AM
Tue, Jan 27, 2015 at 2:10 AM
Insight into South Africa’s DOOH: The 24/7 free-to-see medium (themediaonline)
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]
themediaonline.co.za
Tue, Jan 27, 2015 at 1:49 AM
Tue, Jan 27, 2015 at 1:49 AM
NYTimes: Times Square’s Crushing Success Raises Questions About Its Future
The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]
nytimes.com
Tue, Jan 27, 2015 at 1:35 AM
Tue, Jan 27, 2015 at 1:35 AM
Monday, January 26, 2015 Mon, Jan 26, 2015
Adotas: Why 2015 Is The Year For Mobile Advertising
Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]
adotas.com
Mon, Jan 26, 2015 at 4:33 PM
Mon, Jan 26, 2015 at 4:33 PM
Ten reasons why you should attend ISE 2015
1. It’s the largest AV tradeshow ever held in Europe Over 50,000 people from 150 countries are expected to come to the Amsterdam RAI between 10 and 12 February, when in excess of 36,000sqm of net floor space will be taken by more than 1,000 companies, which are launching a plethora of new products. […]
Mon, Jan 26, 2015 at 3:41 PM
JCDecaux wins the advertising concession at Golfe de Saint-Tropez Airport
Paris, - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport. […]
Mon, Jan 26, 2015 at 12:07 PM
DSToday: LG now shipping full new digital signage product lineup in US
New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]
digitalsignagetoday.com
Mon, Jan 26, 2015 at 11:12 AM
Mon, Jan 26, 2015 at 11:12 AM
Is China’s TV Industry Slowing Down?
Recently, two leading local brands announced their TV shipment results in 2014, Skyworth only grew 1% Y/Y in China, 24% Y/Y in overseas market (mainly OEMs); TCL’s overall sales volume of LCD TV decreased 3.5% to 16.57 million sets, slightly short of the target of 17 million. Furthermore, TCL LCD TV shipments were 8.5 million, down 14% Y/Y in China domestic market. […]
displaysearchblog.com
Mon, Jan 26, 2015 at 10:32 AM
Mon, Jan 26, 2015 at 10:32 AM
DOOH Business Climate Index: Mixed feelings in the Mediterranean countries (invidis)
The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
invidis.de
Mon, Jan 26, 2015 at 12:01 AM
Mon, Jan 26, 2015 at 12:01 AM
Sunday, January 25, 2015 Sun, Jan 25, 2015
DOOH Campaigns: Sheriff Arpaio takes Manhattan with 80-foot tall billboard in Times Square (fox10phoenix.com)
PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]
Sun, Jan 25, 2015 at 11:59 PM
Lamar, NYC firm Blue Bite testing mobile ad tech in Buffalo (bizjournals)
Outdoor ad operator Lamar Advertising Co. has chosen Buffalo to roll out its new mobile-marketing platform, which relays detailed data to advertisers about who's seeing their ads, where the ads are being seen, and how frequently they're being seen. […]
bizjournals.com
Sun, Jan 25, 2015 at 11:57 PM
Sun, Jan 25, 2015 at 11:57 PM
CIO: Proximity-Based Advertising Closer Than You Think (with infographic)
Proximity identification and real-time targeted marketing are the future of advertising, but how far away is this? "Minority Report is absolutely doable," says Paul Price, CEO of Creative Realities, a New York-based marketing technologies consultancy. The key to this kind of advertising is biometric identification, says Price. […]
cio.com
Sun, Jan 25, 2015 at 11:56 PM
Sun, Jan 25, 2015 at 11:56 PM