What Is 4K? Dig beneath the surface and you soon uncover a maze of acronyms, numbers and unresolved debates. Adrian Pennington investigates the current state of the technology. […]
UK telecom group BT and intelligent digital signage technology company Scala will work together to supply digital solutions around the world. The solutions, consisting of digital touchpoints ranging from staff tablets to video walls, can be tailored to the needs of sectors that rely on in-store interaction with customers, such as retailers, retail banking, car showrooms, hotels and restaurants. […]
Age UK launched the #NotByMySelfie campaign, part of their ‘No one should have no one’ messaging which is aimed at raising awareness around social isolation of the elderly. The campaign was brought to life on Digital Out of Home screens in major centres across the UK. […]
If you’re not aware that the ISE show in Amsterdam that wrapped last week not only broke its own previous attendance records but is now simply put the biggest AV show period– then you’ve been living under a rock (and out of sight of even digital signage). […]
LONDON: A strong fourth quarter and increased digital inventory helped push the UK's out-of-home advertising sector over the £1bn mark for the first time in 2014, latest figures show. The Outdoor Media Centre (OMC), the trade association for outdoor media owners, said that revenues were up 6.1% in the last quarter of the year, to reach £300m, while over the year as a whole, growth came in at 3%. […]
SAN ANTONIO--(Business Wire) - Full Year 2014 Results. Consolidated revenues were up 1% to $2.96 billion for the full year 2014 compared to 2013, driven by growth at International Outdoor, partially offset by a decrease in revenues at Americas Outdoor. Excluding the unfavorable impact of movements in foreign exchange rates of $23 million, revenues were up 1%. […]
The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn. The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders. […]
Location-awareness is perhaps the chief mobile media attribute most important to marketers. As I have argued for years, these devices are mobile people meters that are not only targetable themselves -- they also cast off data that can be combined endlessly with other data to gain invaluable insights. […]
According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the industry has had a successful year in 2014 and is looking forward to even more growth in 2015. […]
1. Big Data goes mainstream 2015 will see Big Data management become more mainstream. In many ways, we are still in the infancy of Big Data, but the consistent growth is becoming unstoppable. […]
Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]
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Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies. The restructure has been triggered by the company's overarching plans to equip itself to respond and adapt faster to the changing media landscape. […]
The Drum: Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan. […]
oOh!media has announced it will increase its network of retail digital assets across New Zealand this year after successfully securing long term contracts across key shopping centres. The company has already started upgrading its inventory to state-of-the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand. […]
