Best Digital Signage Software, Third Year in a Row
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Mon, Dec 2, 2013 at 7:00 AM
Editors’ Picks
Monday, December 2, 2013 Mon, Dec 2, 2013
Mon, Dec 2, 2013 at 7:00 AM
Sunday, December 1, 2013 Sun, Dec 1, 2013
London’s post-production advertising hub faces upheaval
London’s post-production companies face the prospect of upheaval as advertising agencies experiment with new models of business that move work in-house and challenge accepted charging structures. […]
ft.com
Sun, Dec 1, 2013 at 5:39 PM
Sun, Dec 1, 2013 at 5:39 PM
What Is ‘Creativity’ in Advertising, And When Does It Lead To Market Performance?
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forbes.com
Sun, Dec 1, 2013 at 5:32 PM
Sun, Dec 1, 2013 at 5:32 PM
Analysis and Forecast of China LCD (Liquid Crystal Display) Market, 2013-2017
China’s mainland has become the global major manufacturer of LCD monitors. Up to now, the output of China’s LCD has ranked the world second, the products of which cover three types of TN, STN and TFT, among which, the output of TN/STN-LCD accounts for more than 90% of the world output. […]
prweb.com
Sun, Dec 1, 2013 at 5:26 PM
Sun, Dec 1, 2013 at 5:26 PM
Samsung, LG to unveil flexible TVs
Samsung and LG will unveil prototypes of remote-controlled flexible OLED TVs ㅡ considered the next big thing in the industry ㅡ at the International Consumer Electronics (ICES) next month. The ICES is scheduled for Jan. 7 to 10 at the Las Vegas Convention Center. […]
koreatimes.co.kr
Sun, Dec 1, 2013 at 5:21 PM
Sun, Dec 1, 2013 at 5:21 PM
Saturday, November 30, 2013 Sat, Nov 30, 2013
The death of the plasma television
WITH its biggest cheerleader pulling out of the market, the plasma television finally looks doomed to history, writes Jennifer Dudley-Nicholson They were once synonymous with entertainment extravagance and the best televisual experience money could buy. […]
news.com.au
Sat, Nov 30, 2013 at 3:40 PM
Sat, Nov 30, 2013 at 3:40 PM
Global Public Display Shipments and Revenues Poised for Rebound in 2014
After a year of flat growth in 2013, the global public display market is expected to rebound next year and grow 19 percent year-over-year, as global economic conditions improve, emerging markets increase public display investments, and prices continue to fall. […]
Sat, Nov 30, 2013 at 3:31 PM
RTB Or Programmatic – What’s The Difference?
Okay, this question is drawn from the many digital industry conversations I have had in the last four years, yet even more so in the last four weeks. What is the difference between Programmatic Advertising and Real Time Bidding? Let’s take a few steps back. […]
mediapost.com
Sat, Nov 30, 2013 at 2:37 PM
Sat, Nov 30, 2013 at 2:37 PM
Friday, November 29, 2013 Fri, Nov 29, 2013
The truth about “mobile advertising” in China
With China’s mobile tech scene under the microscope as of late, we’ve recognized that the interest in mobile ad tech has gradually been shifting from the West to the East. But what do developers interested in breaking into China actually know about the mobile ad tech scene behind the Great Firewall? It turns out China is still a mystery and there are plenty of misconceptions. […]
techinasia.com
Fri, Nov 29, 2013 at 3:11 PM
Fri, Nov 29, 2013 at 3:11 PM
The Myths about Mobile Advertising
It seems that every year is named by someone as “the year of mobile” – yet mobile leads at agencies continue to complain that their budgets are woefully insufficient. The idea that mobile is revolutionizing advertising is just one of many myths about this relatively new but fast-growing medium – some more true than others. […]
digiday.com
Fri, Nov 29, 2013 at 3:10 PM
Fri, Nov 29, 2013 at 3:10 PM
Mobile advertising and m-commerce have benefitted from the introduction of 4G according to Orange Exposure 2013/14 research
4G coverage has sparked an increase in m-commerce, content consumption and an improved perception of mobile advertising according to early insights gained through Orange Exposure 2013/14 research. […]
thedrum.com
Fri, Nov 29, 2013 at 3:07 PM
Fri, Nov 29, 2013 at 3:07 PM
Facebook, Twitter and LinkedIn target small business advertising
Fancy a chicken stuffed into a duck stuffed into a turkey? How about some horse hair jewellery? Small businesses are using the targeting power of social networks to advertise to the most niche of audiences this holiday season. […]
ft.com
Fri, Nov 29, 2013 at 2:46 PM
Fri, Nov 29, 2013 at 2:46 PM
Thursday, November 28, 2013 Thu, Nov 28, 2013
Mobile ads are intrusive and downright awful 99.9 percent of the time
Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If anything, we often take it away. […]
esquire.com
Thu, Nov 28, 2013 at 6:28 PM
Thu, Nov 28, 2013 at 6:28 PM
Barnaby Page: Programmatic/RTB Ad Buying May Not Be a Good Fit for DOOH Media, After All
A recent article in one of the U.S. ad industry’s better-known trade publications seemed to suggest that the digital out-of-home sector faces a problem big enough to sap many of its strengths: the absence of widespread real-time and programmatic ad buying for spots on DOOH screens. […]
Thu, Nov 28, 2013 at 4:02 PM
The new breed of marketer
A panel of key industry figures joined Marketing to discuss how the marketer's role is changing as technology redraws the business landscape. The past few years have been uniquely challenging for marketers. As well as facing disruptive transformation in many markets, the role of the marketer is under scrutiny as never before. […]
marketingmagazine.co.uk
Thu, Nov 28, 2013 at 3:38 PM
Thu, Nov 28, 2013 at 3:38 PM