Sunday, October 1, 2023

Editors’ Picks

Wednesday, February 26, 2014 Wed, Feb 26, 2014

IKEA expands its space-saving commitment to street advertising with the RGB billboard

The street ad piece developed by German ad agency Thjnk and production studio I Made This uses three colors—cyan, magenta and yellow.  Depending on the color of the bulb—red, green and blue (RGB)—that lights up the billboard, a different message gets revealed. So, there are three messages painted on the billboard, but each time only one of them gets visible. […]
Wed, Feb 26, 2014 at 4:24 PM

Outdoor Campaign of the Month: Toshiba (sponsored feature)

Why did we use outdoor? It worked in conjunction with cinema and digital to provide excellent, cost-effective, increment­al coverage of a notoriously difficult to reach, light-TV audience. We cherry-picked landmark sites, including Ocean Outdoor’s IMAX banner and GRID network (full-motion, giant digital screens), to add extra scale, stature and distinction to the campaign. […]
Wed, Feb 26, 2014 at 2:15 PM

Tuesday, February 25, 2014 Tue, Feb 25, 2014

Monday, February 24, 2014 Mon, Feb 24, 2014

Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World

The market for digital out-of-home advertising (DOOH) in particular is growing, but at a slower pace than previously expected. Global revenue grew 11.4% to 7.88 million in 2012, a slight decline in rate of growth from previous years, according to PQ media, a connecticut-based research firm. Meanwhile, competition over those advertising dollars is already intense. […]
Mon, Feb 24, 2014 at 2:54 PM

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