Editors’ Picks

IKEA expands its space-saving commitment to street advertising with the RGB billboard

The street ad piece developed by German ad agency Thjnk and production studio I Made This uses three colors—cyan, magenta and yellow.  Depending on the color of the bulb—red, green and blue (RGB)—that lights up the billboard, a different message gets revealed. So, there are three messages painted on the billboard, but each time only one of them gets visible. […]

popsop.com
Wed, Feb 26, 2014 at 4:24 PM

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It’s a bird! It’s a plane! It’s a Bitcoin billboard!

“There is a similar campaign going on in California, actually San Francisco right now. They’re crowdfunding and using the money to put a bunch of billboards across the city,” he said. “They’re trying to get the word about Bitcoin out in as many media as possible and billboards is just one of the ways. […]

bizjournals.com
Wed, Feb 26, 2014 at 4:19 PM

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Outdoor Campaign of the Month: Toshiba (sponsored feature)

Why did we use outdoor? It worked in conjunction with cinema and digital to provide excellent, cost-effective, increment­al coverage of a notoriously difficult to reach, light-TV audience. We cherry-picked landmark sites, including Ocean Outdoor’s IMAX banner and GRID network (full-motion, giant digital screens), to add extra scale, stature and distinction to the campaign. […]

marketingmagazine.co.uk
Wed, Feb 26, 2014 at 2:15 PM

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Amscreen Event launches for flexible, digital outdoor campaigns

Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns. […]

mediaweek.co.uk
Wed, Feb 26, 2014 at 2:11 PM

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Ad Spending in China Expected to Rise

China's advertising market will maintain slow growth at 6 percent in 2014, an industry report forecast, pointing to another year of bright opportunities for Internet businesses and a struggle for traditional outlets. Total advertising spending through the Internet grew 46 percent in 2013. […]

ecns.cn
Wed, Feb 26, 2014 at 2:09 PM

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Digital Signage Need To Know: Use Content and Scheduling to Target Your Message On Outdoor and Indoor Digital Displays

 […]

vantageled.blogspot.com
Wed, Feb 26, 2014 at 7:00 AM

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Digital Signage Expo 2014 – CHRIS GIBBS INTERVIEW

Click “>> Read more” or “>> Leave Comment” below to leave comments. […]

onthecspot.com
Tue, Feb 25, 2014 at 8:16 PM

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Isign Media And Pos Canada Announce The Launch Of The Pdaq At The Canadian Restaurant And Foodservices Association Trade Show

iSIGN and POS will be presenting their Point of Sales Data Acquisition ("PDAQ") solution that provides companies in the hospitality channel as well as other retailers, the ability to analyze customer purchases and tie those purchases with marketing initiatives. […]

Tue, Feb 25, 2014 at 3:04 PM

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Digital Signage Expo 2014: Final Stats and Praise (official press release)

The conference and trade show, which ran February 11-13, drew just over 4,000 attendees, of which over 42% were end users, the primary prospects that DSE's exhibitors want and need to see. 1,813 exhibitor personnel attended, bringing DSE's total attendance to over 5,800. […]

prnewswire.com
Tue, Feb 25, 2014 at 2:50 PM

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What next for digital out-of-home?

The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK's CEO, Stuart Taylor. […]

mediatel.co.uk
Tue, Feb 25, 2014 at 2:31 PM

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Coke, Pepsi, Social Media and DOOH

In an age when every big brand seems to be falling over itself to build up its social media fan base and produce viral videos and tweet funny during the Super Bowl, a little contrary opinion can be refreshing. In this case, the “pause that refreshes” comes courtesy of Coca-Cola, which is mocking us like mangy dogs for our collective social media addiction. […]

mediapost.com
Tue, Feb 25, 2014 at 2:26 PM

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Phil Cohen wants to whack software consultants in the shin with his Louisville slugger: DSE 2014 WINDUP

Highlights of DSE 2014! Click “>> Read more” or “>> Leave Comment” below to leave comments. […]

onthecspot.com
Mon, Feb 24, 2014 at 11:36 PM

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Minneapolis scraps bus-shelter deal with CBS Outdoor

The city of Minneapolis is pulling back from privatizing its bus shelters, ending a 35-year-old deal with CBS Outdoor and putting Metro Transit in charge. The move cuts Minneapolis out of its share of ad revenue — at least for now. […]

bizjournals.com
Mon, Feb 24, 2014 at 2:59 PM

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Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World

The market for digital out-of-home advertising (DOOH) in particular is growing, but at a slower pace than previously expected. Global revenue grew 11.4% to 7.88 million in 2012, a slight decline in rate of growth from previous years, according to PQ media, a connecticut-based research firm. Meanwhile, competition over those advertising dollars is already intense. […]

streetfightmag.com
Mon, Feb 24, 2014 at 2:54 PM

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JCDecaux wins ten-year contract for Muscat and Salalah airports

OMAN. JCDecaux Oman, a wholly-owned subsidiary of JCDecaux, has signed a ten-year exclusive contract to operate outdoor advertising at Muscat International Airport and Salalah Airport, following a tender process. […]

moodiereport.com
Mon, Feb 24, 2014 at 2:46 PM

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