Editors’ Picks

The Guardian on CES 2015: six technological changes marketers need to know about

From a world where everything is monitored to cognitive outsourcing, we explain what this year’s CES show means for marketing professionals. The first week of the new year brings CES. Our annual glimpse into the future, the same future we saw last year, the year before and that seems as far away and far fetched as ever. […]

theguardian.com
Thu, Jan 8, 2015 at 2:21 PM

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CES 2015: The future of wearable technology (campaignlive)

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables. […]

campaignlive.co.uk
Thu, Jan 8, 2015 at 2:18 PM

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Glass for Backlights: A Possible Game-Changer for LCD and OLED (source – displaysearchblog)

At CES 2015, Corning unveiled its new glass product, Iris, which focuses on the light-guide plate (LGP) in edge-lit LCD TVs. Current LGPs in LCD backlight units are made with acrylic, but Corning has proposed a new revolutionary material, glass. The announcement has ignited several discussions in the industry. […]

displaysearchblog.com
Thu, Jan 8, 2015 at 12:06 PM

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Adnews: OOH ad firm Cieslok Media launches Engage Mobile

Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media. […]

adnews.com
Thu, Jan 8, 2015 at 11:31 AM

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16:9: JohnRyan Adds Portable Player Designed To Shrug At Hardware Type And OS, And Just Work

The bank-centric digital signage solutions provider JohnRyan has released what it calls its Portable Player, a web-based media player application that’s touted as capable of driving digital signage media useable across all types of hardware and operating systems.  The web-based player works with JohnRyan’s Quick Messenger digital signage content platform. […]

sixteen-nine.net
Thu, Jan 8, 2015 at 10:14 AM

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Dave Haynes reviews Intel’s $149 PC On A Stick

Intel has announced its own HDMI media stick, but its very different from the gadgets used as media streamers and low-cost, low-footprint Android digital signage players. This is touted as a full x86 PC using Intel, not ARM. […]

sixteen-nine.net
Thu, Jan 8, 2015 at 9:55 AM

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The Drum: Marketing mergers and acquisitions: Who’s going to be buying who in 2015?

Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]

thedrum.com
Wed, Jan 7, 2015 at 11:54 PM

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Irish Times: Cadbury owner Mondelez was biggest outdoor advertiser in Ireland in 2014

“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]

irishtimes.com
Wed, Jan 7, 2015 at 11:45 PM

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mumbrella: Porsche launches digital outdoor campaign that detects oncoming Porsches

Porsche has launched a new digital outdoor campaign that will display a tailored message on a Melbourne Airport digital billboard when it detects a Porche car approaching. […]

mumbrella.com.au
Wed, Jan 7, 2015 at 11:43 PM

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Dunkin’ Donuts: How to Engage Audience with Digital Signage (source – DSConnection)

Various uses of digital signage implement various levels of engagement and interaction based on the requisite objectives. […]

digitalsignageconnection.com
Wed, Jan 7, 2015 at 3:48 PM

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Forbes: LG May Be Dropping Google’s Android For Its Next Generation Of Smartwatches

Korean electronics giant LG kicked off CES on Monday with a bunch of new OLED TV screens and a new and improved curved smartphone, but it also wants to make its software the centerpiece of all the new devices in the “Internet of Things. […]

forbes.com
Wed, Jan 7, 2015 at 3:26 PM

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Stephanie Gutnik interviews Dairy Queen’s Janna Rider about digital signage and more

With the advent of digital menu boards, the Dairy Queen system spearheaded the static to digital conversion to avoid multiple permutations as required by exterior signage. Janna’s team attended Digital Signage Expo, completed DSCE training, read and researched as much as possible and finally selected a software provider – all within the span of a year. […]

Wed, Jan 7, 2015 at 2:56 PM

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Creating a Digital Signage Network: Design, Management & Operations (vsr.edgl)

By David Saleme, manager of business development at Columbus Regional Airport Authority. Digital signage network development has progressed well beyond the ad hoc placement of a single or series of signs in a public space. […]

Wed, Jan 7, 2015 at 12:58 PM

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Billboard firm sues couple for ‘harassment’ over bright sign

KITTANNING, Pa. (AP) — A Pennsylvania couple angry over a lighted sign near their rural home has driven away six advertisers and cost the billboard company $50,000, according to a harassment suit brought by the sign's owner. […]

Wed, Jan 7, 2015 at 11:05 AM

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DSConnection: Installation of the Week: Lowe’s Customer Assistance Robots Come Bearing Digital Displays

Lowe's Innovation Labs is trialing retail service robots to help customers shop smarter, navigate stores and access home improvement information. […]

digitalsignageconnection.com
Wed, Jan 7, 2015 at 10:55 AM

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