Wearable tech is all the rage — and yet Google killed off their Glass Explorers program last week. Why the sudden change in direction? Digital Trends offers a plausible theory: We humans will wear almost anything as jewelry, but we’re much more conservative when it comes to our faces. […]
More Super Bowl ad rookies will be trying to score a touchdown this Sunday. There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. […]
Anil Mathews, Founder and CEO, AdNear tells us how 2015 will be an even more exciting year for the industry. Ad-tech has been going through massive reinvention and mobile is today leading the charge. We could say 2014 was the year of mobile advertising, but 2015 will be an even more exciting year for the industry. […]
In its final quarterly earnings report of 2014, Facebook announced that it had recorded $701 million in profits—an increase of about 33 percent over the same period last year. In its filing with the Securities and Exchange Commission (SEC), the company said that its fourth quarter advertising revenue hit $3.59 billion, an increase of 53 percent. […]
Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. […]
The 798-square-foot NanoLumens video wall, installed JCM Global, is believed to be the largest curved video wall in North America. […]
Paris, JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that, following a tender process, it has won an exclusive 10-year contract for the installation and operation of advertising solutions at the RIOgaleão – Tom Jobim International Airport. […]
EL SEGUNDO, Calif., /PRNewswire/ -- Landmark Dividend LLC, is expanding its presence in the billboard industry by providing strategic capital to outdoor advertising companies and helping them extend the longevity of ground leases while reducing costs. […]
France is the third biggest market for digital signage and DooH in EMEA. […]
Looking for a way to extend your brand’s message from our Smart Screens to the screen that matters most to consumers, their mobile device? Why not hit them up through a mobile app that is most likely not only already installed on their phone but also in their top 15 most used? I present to you Adspace’s newest mobile partner…Shazam! […]
In preparation for this season and ultimately this game, University of Phoenix Stadium and the Arizona Cardinals have improved their venue's game-day experience by calling on Daktronics of Brookings, South Dakota, to manufacture and install a new high-definition LED video display, equivalent to two true high-definition displays side by side, in the south end zone, according to an announcement from Daktronics. […]
The current boom in retail technology innovations — ranging from hyperlocal deals apps to beacons and video monitoring — are once again transforming the retail landscape. […]
The mobile industry has progressed at an unprecedented rate. Driven by changing patterns in consumer behaviour, the rapid evolution of the industry continues to challenge all of us who work in this space every day. Here’s how we, at Millennial Media, picture them shaping the mobile landscape in 2015. […]
A pair of high-tech glasses that recognizes advertising around you, and blurs it out like explicit material on the TV. The "Brand Killer" specs are the prototype of University of Pennsylvania students, who built it for a recent hack week on an alleged budget of $80. "What if we lived in a world where consumers were blind to the excesses of corporate branding? […]
The news of the appointment also comes shortly after one of the OMC's four council members, JCDecaux, severed ties with the organisation. Craze said that body's ambition is to now "unleash the full innovative potential" of the OOH sector and work more "harmoniously" with advertisers, agencies and specialists. […]
