Lamar Advertising Co. (LAMR: Quote) reported that fourth-quarter net income applicable to common stock soared to $207.79 million or $2.18 per share from $10.09 million or $0.11 per share in the prior-year quarter. […]
The newly formed Interactive Customer Experience Association (ICXA) is merging with and absorbing the full membership of the Digital Screenmedia Association (DSA), which had focused previously on the self-service, kiosk, and digital signage technology segments. “The DSA board is excited about this new direction,” said Bill Lynch, DSA president and new ICXA board member. […]
London, UK (PRWEB UK) Amscreen, Europe's leading digital signage solutions company and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital screens deployed across the UK. The strategic alliance will see the coming together of technology innovators Amscreen and media experts Clear Channel UK. […]
NEW YORK: Falling TV audiences have turned the spotlight on measurement companies, with some broadcasters accusing them of failing to keep up with changing viewing habits. The Financial Times noted that falling ratings had been a feature of recent financial results. […]
According to Madison World, India’s share in global advertising for 2013 and 2014 remained in the 1.4 to 1.5 per cent bracket. This was despite cumulative growth over 2013 and 2014 touching 27.5 per cent. The Indian ad industry, for the record, grew at the rate of 11.1 per cent in 2013. […]
265 screens are now running in Hispanic restaurants across the nation. Miami, Florida. February 24, 2015. […]
Over the past few weeks we’ve written a number of times about WPP being a potential buyer for Tesco’s data house, Dunnhumby. Things have moved on in the past couple of weeks – as they are wont to do in this dynamic industry. […]
MUMBAI: Advertising expenditure in India is predicted to grow in 2015 at almost twice the previously projected rate, thanks to increased consumer confidence and high-profile sporting events like the Cricket World Cup. The Pitch Madison Media Advertising Outlook report for 2015 forecast a 9.6% increase in spending during the year ahead, compared to an earlier figure of 5.6%. […]
By David McCracken. For the past few years, there’s been a nasty little rumor going around that kiosks are dead. With the rise in popularity of mobile apps, some people are simplifying the picture to conclude that apps will soon replace kiosks completely. […]
Tel Aviv, Israel-based TruMedia Measurement Ltd., a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project. TruMedia provides the audience measurement solution to the Egmont Group, a global media corporation and the prime contractor of the project. […]
Location based mobile marketing and advertising provides huge opportunities for businesses, as well as benefits for consumers. Yet despite the fact that mobile marketing clearly works, most marketers today have not yet seized upon the opportunities. Nobody resists mobile today. […]
Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels. […]
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. […]
When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]
Making sure you pick the correct digital signage display is crucial to the success of any digital signage deployment. It is the face, so to speak, of the deployment. Content may be king in digital signage (though some would argue that context is), but either way, the king would have no clothes without the digital signage display that best fits the deployment. […]
