IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)
The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. […]
Tue, May 21 at 11:55 PM