It seems that every year is named by someone as “the year of mobile” – yet mobile leads at agencies continue to complain that their budgets are woefully insufficient. The idea that mobile is revolutionizing advertising is just one of many myths about this relatively new but fast-growing medium – some more true than others. […]
4G coverage has sparked an increase in m-commerce, content consumption and an improved perception of mobile advertising according to early insights gained through Orange Exposure 2013/14 research. […]
Fancy a chicken stuffed into a duck stuffed into a turkey? How about some horse hair jewellery? Small businesses are using the targeting power of social networks to advertise to the most niche of audiences this holiday season. […]
Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If anything, we often take it away. […]
A recent article in one of the U.S. ad industry’s better-known trade publications seemed to suggest that the digital out-of-home sector faces a problem big enough to sap many of its strengths: the absence of widespread real-time and programmatic ad buying for spots on DOOH screens. […]
A panel of key industry figures joined Marketing to discuss how the marketer's role is changing as technology redraws the business landscape. The past few years have been uniquely challenging for marketers. As well as facing disruptive transformation in many markets, the role of the marketer is under scrutiny as never before. […]
Twitter (NYSE: TWTR ) recently released a blog post touting its advertising platforms as highly influential on holiday shopping. The post outlined analysis conducted by marketing research firms Crimson Hexagon and DB5, and ultimately asserted that 64% of Twitter users have purchased a product because of Twitter. […]
Marketers across the globe now have access to an infinite number of options for advertising their brands to the masses. The online advertising industry is growing at a faster rate than ever before. A majority of advertising techniques are driving significant returns to brands provided they have properly analyzed their market potential and have a set of clearly defined target audiences. […]
Ooh! is claiming an Australian first with its ‘temperature-parting’ technology which allows advertisers to change its digital billboard messages based on the local temperature. Unilever is the first client to use the technology, with its Magnum and Lipton Ice Tea products to be promoted on days when the daily maximum forecast exceeds that area’s monthly maximum average temperature. […]
Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That’s double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. […]
The ad (see below) was a huge hit and, for many of a certain age, remembered to this day. However, it is often remembered incorrectly as a Samsonsite ad. The brand was actually American Tourister. […]
During an investor presentation last week, Domino's CFO Michael Lawton said the company is shifting its advertising weight away from print and more into digital. "Digital, whether that would be paid search or banner ads or social media, that is definitely the way consumers want us to communicate with them. […]
Social media sites have revolutionized the communication format followed by top firms and SMBs to interact with their customers or clients. Earlier a majority of SMBs were against the idea of using social media networks as they hardly derived significant ROI through social media activities. But continuous introduction of advertiser friendly changes brought about by Facebook Inc. […]
The UK advertising industry may well be punching above its weight globally, according to Facebook executive Nicola Mendelsohn. However, she warns that the UK should be prepared to face new challenges from emerging markets. […]
Since its digital billboard campaign launched in July 2012, missing persons charity Missing People has found 100 people. As reported on civilsociety.co.uk, the technology was donated by Outdoor Media Centre and the charity is able to control the campaign through its own headquarters. […]
