Editors’ Picks

Bright future of South Africa’s out-of-home advertising is fueled by digital (study)

Digital advertising is increasingly replacing traditional paper billboards across South Africa. The next generation in out of home (OOH) advertising is Internet-connected digital screens that vary in size, provide more effective advertising to consumers through their flexibility and timeliness, and afford advertisers the opportunity to stream media and showcase dynamic graphics. […]

it-online.co.za
Wed, Feb 11, 2015 at 1:12 PM

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WSJ: ‘Placed’ Wants to Be the Standard for Measuring Mobile Ads and In-Store Visits

As marketers increasingly target consumers on mobile devices, they’re also looking for ways to measure the impact of those campaigns. […]

blogs.wsj.com
Wed, Feb 11, 2015 at 12:59 PM

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NYTimes: Google, Mighty Now, but Not Forever

Technology giants often meet their end not with a bang but a whimper, a slow, imperceptible descent into irrelevancy that may not immediately be reflected in the anodyne language of corporate earnings reports. Old kingpins like Digital Equipment and Wang didn’t disappear overnight. […]

nytimes.com
Wed, Feb 11, 2015 at 12:50 PM

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Ad Tech Investor’s View: Advertising Is Dead. Long Live Advertising!

As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is what hasn’t been brought up in these discussions. […]

alleywatch.com
Wed, Feb 11, 2015 at 12:05 PM

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South Africa: Digital OOH helps transform the consumer journey

Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for years, and so are the advertising mediums within this space. […]

themediaonline.co.za
Wed, Feb 11, 2015 at 11:26 AM

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DOOH Campaigns: Now you can ‘drive’ a virtual Skoda (techradar)

How do you "augment" the value of a Skoda by 100 per cent? Fill the tank! As Skodas are now generally excellent, multiple-award-winning cars with a fine reputation for value and reliability, nobody really makes jokes like that anymore. […]

techradar.com
Wed, Feb 11, 2015 at 8:44 AM

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Another look at how Skoda employs augmented reality in outdoor campaign (marketingmag)

Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customize a Skoda Fabia. The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model. […]

marketingmagazine.co.uk
Wed, Feb 11, 2015 at 8:42 AM

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Digital Capabilities of Lamar Advertising (video)

[Although it's a 2.5 min. ad, it vividly demonstrates how digital billboards can be used in modern advertising, and how ROI can be tracked via integration with mobile. -Ed.]. […]

Tue, Feb 10, 2015 at 6:30 PM

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Ken Goldberg on how to choose consultants for your DOOH network

(Ed. Note: It has been three months since my last post, my annual prediction post. […]

realdigitalmedia.com
Tue, Feb 10, 2015 at 6:28 PM

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16:9 on Data Visualization: How The World Reacted To Kanye, Sia Et Al At Grammys

I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage. I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, but what does it mean? […]

sixteen-nine.net
Tue, Feb 10, 2015 at 6:24 PM

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The Drum: Why 2015 will be the ‘year of mobile’ for video advertising

We as an industry need to conquer the next emerging frontier - mobile. I know, you’ve been hearing 'this is the year of mobile' for the past five years, but when it comes to the prevalence of mobile video ads, now is the time we’ll really begin to witness growth comparable to desktop in the European markets. […]

thedrum.com
Tue, Feb 10, 2015 at 6:20 PM

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PATTISON Outdoor Launches New Mall Network Arts Initiative

PATTISON Outdoor Advertising, Canada's largest Out-of-Home Advertising company and a generous supporter of the arts, today announced that it is launching a new national arts programme called Art Belongs in the Community (ABC). […]

marketwired.com
Tue, Feb 10, 2015 at 5:51 PM

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DOOH Campaigns: Skoda turns to augmented reality to showcase new Fabia (The Drum)

The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]

thedrum.com
Tue, Feb 10, 2015 at 5:41 PM

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Patent trolls: Congress gets down to business (computerworld)

These days any enterprise that employs any new technology — even if it’s as common as digital signage — risks a dreaded cease-and-desist letter. Research by an MIT economist found that, during the study period, sales of imaging software had declined by one-third relative to other medical imaging products. […]

computerworld.com
Tue, Feb 10, 2015 at 5:16 PM

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invidis: Photo Gallery of Amsterdam Retail Signage Installation Tour

Like last year the invidis consulting team held an Installation Tour in Amsterdam´s city centre and its digital signage world. This year´s focus was the Retail Sector. […]

invidis.de
Tue, Feb 10, 2015 at 5:06 PM

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