Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. […]
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile Among Companies in New Opera Mediaworks Strategic Beacon Alliance SAN MATEO, CA--(Marketwired) - The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. […]
Companies are fiercely competing for millennial mindshare and it’s only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. […]
JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard. We believe that it is pretty much universally acknowledged that the OMC of recent years hasn’t performed as well as it could and as well as other trade bodies have. […]
RMG Networks Holding Corporation (NASDAQ:RMGN) has lost 5.83% during the past week and dropped 4.24% in the past 4 weeks. The shares are however, marginally negative as compared to the S&P 500 for the past week with a loss of 4.65%. RMG Networks Holding Corporation (NASDAQ:RMGN) has underperformed the index by 1.81% in the past 4 weeks. […]
The prohibition would not affect all property owned or controlled by the city. The Los Angeles Convention Center, Los Angeles Zoo, Los Angeles International Airport and other city-controlled properties would bee exempt because they operate restaurants, sell alcohol or serve as venues for sports events, concerts and other types of entertainment. […]
Network of 33 Dynamic Self-Service Kiosks Aims to Enhance Customer Service for VIA Rail Canada Passengers. MONTREAL, Jan. […]
The bylaw limits digital billboard locations to major thoroughfares including Mayor Magrath Drive and Crowsnest Trail, and sets conditions for billboard owners who want to switch from conventional paper-based boards to the more expensive digital models. The new law also restricts the signs’ night-time brightness, and requires them to be shut down between 11 p.m. and 6 a.m. […]
Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter. Platinum Equity has hired Royal Bank of Canada to help identify the best option for Exterion, the people said this week. […]
By Josh Kruter, Vice President, Digital Product, Clear Channel Outdoor. With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go. […]
The company best known for its television ratings is being underrated by Wall Street. Shares of Nielsen have suffered recently amid concerns about the health of TV advertising, public gripes from clients over the deficiencies of its measurement system and a perception that competition is mounting. The company’s stock has been flat over the past year in a rising stock market. […]
Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. […]
When it comes to positioning your brand, there’s an emerging technology that’s making a massive impact on today’s forward-thinking retailer’s business — digital signage. […]
Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler. Mobile has huffed and puffed as an advertising tool, promising brands untold riches but often falling short of the hype. […]
These five tips will help keep your digital signage messages concise. […]
