Association of National Advertisers Study Suggests Agencies Are Not the Only Path for DOOH Media Sales (screenmediadaily)
NEW YORK, NY — A new study by the ANA brings to light two issues that impact digital out-of-home media sellers, and exposes significant relationship issues between brand marketers and their ad agencies. Are Ad Agencies Losing Relevance? […]
Wed, Apr 29, 2015 at 12:16 AM