Editors’ Picks

MediaPost: The Beacon Trajectory: More Money, Uses, Numbers, Features

After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]

mediapost.com
Thu, Apr 23, 2015 at 4:35 PM

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New freeway digital billboard switched off to allow safety review (thewestaustralian)

The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]

Thu, Apr 23, 2015 at 2:42 PM

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Developer Wants To Build Massive Led Advertising Tower In Overtown (miaminewtimes)

Turns out Simkins wants to use the land in Miami's historically black neighborhood to build a 633-foot "media tower" covered with gigantic LED billboards. Neighborhood preservationists and activists are already crying foul over the plans. […]

miaminewtimes.com
Thu, Apr 23, 2015 at 11:46 AM

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Ocean Buys Manchester DOOH Ad Screen Operator (insidermedia)

A Manchester company behind a number of huge digital advertising screens around the city, including ones on Mancunian Way and Market Street, has been sold to Ocean Group. MediaCo Outdoor offers a network of outdoor screens and counts the likes of Mercedes, Sky, VW Audi, Microsoft and Samsung as customers. […]

insidermedia.com
Thu, Apr 23, 2015 at 10:30 AM

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Christie to Debut Experiential Networks at Screenvision’s DOOH Upfront Event in New York City on May 7, 2015

CINEMACON/LAS VEGAS - Christie will install its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. […]

christiedigital.com
Thu, Apr 23, 2015 at 9:37 AM

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OAAA: Digital signage celebrates Earth Day across the US

Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]

oaaa.org
Wed, Apr 22, 2015 at 10:32 PM

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MediaWeek: UK OOH media owner Ocean buys Manchester-based MediaCo Outdoor

MediaCo holds the Manchester City Council outdoor ad sales contract. The large-format digital sites will be rebranded as Ocean, while the other formats will become part of Ocean’s Signature portfolio. Ocean bought the Birmingham-based Signature Outdoor for about £15 million in August 2014. […]

mediaweek.co.uk
Wed, Apr 22, 2015 at 4:38 PM

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Leading UK independent forecourt operator MFG extends screen agreement with Amscreen

Leading UK independent forecourt operator, Motor Fuel Group (MFG) has signed a further 5-year contract with Amscreen. This will cover an upgrade in screen technology within their initial 58 stations, alongside a rollout of this new 24 inch screen product throughout 223 recently acquired and originally branded Murco forecourt sites. […]

Wed, Apr 22, 2015 at 4:34 PM

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Penn Dept of Transportation takes over control of Philly’s outdoor ads in commercial zones (philly)

JUST TWO WEEKS after Philadelphia City Council passed laws allowing "Urban Experiential Displays" with full-motion 3-D video ads in Center City, the Pennsylvania Department of Transportation canceled the city's four-decade-long authority to regulate outdoor advertising in certain areas. […]

philly.com
Wed, Apr 22, 2015 at 4:27 PM

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DSToday: Digital Signage Federation announces Google Hangout discussions schedule

The Digital Signage Federation, an independent not-for-profit trade organization serving the digital signage industry, today announced its 2015 educational Hangout schedule through mid-year. […]

digitalsignagetoday.com
Wed, Apr 22, 2015 at 4:20 PM

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USA Today: Intel Compute Stick is a PC that fits in your pocket (and can be used as a digital signage player, Ed)

Intel also plays up some commercial possibilities: using the stick for digital signage, perhaps, or in a kiosk application. A conference room would be another possibility. To set the thing up, you plug one end of the stick into an HDMI port; an HDMI extender is supplied in case the port is hard to reach. […]

usatoday.com
Wed, Apr 22, 2015 at 4:14 PM

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invidis reader survey about digital signage and DOOH news

We need your opinion! invidis.de and the invidis newsletter provide you with daily up-to-date news and background information from the digital signage and digital out of home industry. To better understand the reader and to improve our offer we will – for the first time – conduct a reader survey. […]

invidis.de
Wed, Apr 22, 2015 at 4:08 PM

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The Drum: Ocean Group expands footprint with MediaCo Outdoor acquisition

The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]

thedrum.com
Wed, Apr 22, 2015 at 11:35 AM

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Dynamic Outdoor Joins Canadian Out-of-Home Measurement Bureau (COMB)

Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets. “We are pleased that Dynamic Outdoor has decided to join COMB,” said Rosanne Caron, President; COMB. […]

Wed, Apr 22, 2015 at 10:18 AM

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Digital Roadblock: OOH Industry Celebrates Parks on Earth Day (source – OAAA)

The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]

oaaa.org
Wed, Apr 22, 2015 at 10:17 AM

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