Editors’ Picks

The Drum: Annual ad spend to break the £20bn barrier in 2016, finds AA/Warc report

Advertising Association (AA) chief executive Tim Lefroy has warned advertisers to stop thinking of digital as “something that lives on the internet”. Lefroy said the figures highlight that ‘digital’ is in cinema, outdoor, news, and TV. “The trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition,” he said. […]

thedrum.com
Tue, Apr 21, 2015 at 5:18 PM

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The worldwide 4K display market to reach $52 billion in 2020 according to industry researchers (4k)

4K ultra HD TV has undoubtedly achieved a much larger consumer awareness in the last two years and this trend is only going to continue spiraling ever upwards at a nearly exponential pace as more households and other settings are infiltrated by display or video shooting devices with ultra HD capacity. […]

4k.com
Tue, Apr 21, 2015 at 5:13 PM

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Manchester’s Largest Full-Motion Screen is Now Available in a Loop (oceanoutdoor)

Located in Central Manchester and offering the most high profile advertising opportunity in the area, The Manchester Media Wall now offers brands the chance to advertise in a 40 second loop, via 4 x 10 second slots, delivering the ultimate in digital creative flexibility. […]

oceanoutdoor.com
Tue, Apr 21, 2015 at 4:14 PM

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One of China’s largest DOOH ad networks VisionChina Media Inc. reported Q4 and Full-Year 2014 results

BEIJING, /PRNewswire/ -- VisionChina Media Inc. […]

marketwatch.com
Tue, Apr 21, 2015 at 10:56 AM

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Mediatel on AA/Warc report: Digital sends UK advertising to its highest growth in four years (with full ad spend breakdown)

"In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition. […]

mediatel.co.uk
Tue, Apr 21, 2015 at 10:37 AM

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MediaPost on Programmatic TV: Lines Of Demarcation

The purpose of the line of demarcation between video channels – national, local, syndication, unwired, broadband, over-the-top, addressable, on demand, cinema, place-based and programmatic – was established through the evolution of media value assessment. Sight (or print) set baselines. Decades later, sound (or radio) seeded the media planner’s imagination. […]

mediapost.com
Tue, Apr 21, 2015 at 9:29 AM

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BIXI Renews Agreement with Astral Out of Home for Advertising Faces Management in Montréal

− BIXI's advertising signage connects with dynamic, urban audiences in key Montréal boroughs − MONTRÉAL, /CNW Telbec/ - Astral Out of Home, a division of Bell Media, is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system's stations for the next five years. […]

Tue, Apr 21, 2015 at 9:23 AM

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FT: UK advertising market grows at fastest pace since 2010, outdoor on the rise

Spending on outdoor advertising increased 3 per cent to exceed £1bn for the first time. Digital poster and billboard screens accounted for about a quarter of the total. The AA forecast that total ad spending would grow 5.8 per cent in 2015 and 5.4 per cent in 2016 to more than £20bn. […]

ft.com
Mon, Apr 20, 2015 at 11:22 PM

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World-first: Smart screens at Heathrow compare live airport transfer options (dooh)

In a media first, smart screens have been installed at Heathrow Terminal 2’s baggage reclaim zones showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. […]

Mon, Apr 20, 2015 at 11:20 PM

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Cross Track TV in Brisbane (railwaygazette)

AUSTRALIA: XTD says its Cross Track TV is the ‘first designed for rail, cross-track digital video system’. It uses billboard-size LED screens and high-definition sound to broadcast information and advertising to passengers waiting at stations. […]

railwaygazette.com
Mon, Apr 20, 2015 at 6:33 PM

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Stock insight: Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) and CLEAR TV DL (FRA:CLTV) (livetradingnews)

CLEAR TV DL (FRA:CLTV) Target 7 Euro Clear TV owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape. […]

Mon, Apr 20, 2015 at 6:31 PM

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DOOH network connecting interactive screens at New York City’s bus and subway stations is now rated by Nielsen

Interactive Kiosk Network Largest Single Market Network Rated. MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, announced that the On The Go Travel Station network has been added to Nielsen’s quarterly Place Based Video Report commencing with its Q4 2014 edition. […]

Mon, Apr 20, 2015 at 6:27 PM

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Global 4K Display Market to Reach $52 Billion in 2020, IHS Says

Once a feature mainly found in next-gen TVs, 4K resolution displays now being adopted in smartphones, PC monitors, OLED displays and notebook PCs. […]

Mon, Apr 20, 2015 at 6:26 PM

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Media Post: Digital surge drives UK advertising’s fastest growth for four years (see ad spend breakdown)

UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today. The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. […]

mediaweek.co.uk
Mon, Apr 20, 2015 at 5:07 PM

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ZetaDisplay: Marketmedia to deploy nationwide digital signage network at 350 alcohol stores in Finland

Sweden, (GLOBE NEWSWIRE) -- Marketmedia Finland, part of the ZetaDisplay Group, has signed a comprehensive Digital signage deal with the National Alcohol company Alko Oy. Marketmedia was chosen as the Digital Signage partner by Alko after a successful test period in their new shop at Eteläinen Esplanadi in Helsinki. […]

globenewswire.com
Mon, Apr 20, 2015 at 5:06 PM

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