The Drum: Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign
When Ogilvy & Mather’s New York office won Coke Zero’s account last September, there wasn’t much time to celebrate – for good reason. The client was so impressed with the agency’s unusual ‘drinkable advertising’ pitch that they were told to go straight into production and have the campaign ready for the NCAA Final Four in March. […]
Thu, Jun 4, 2015 at 9:41 AM