AWE 2015: Digital OOH should broaden brands’ experiential reach (eventmag)
Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]
Mon, Mar 23, 2015 at 11:57 PM