Editors’ Picks

Out-Of-Home ad operator Pikasso adds two landmarks in Jordan

Pikasso Jordan, exclusive advertising concessionaire of Abdali Development, reveals two new prime Landmarks L3 and L4, located on the very busy Queen Noor Street. The new Landmarks complete the plan of installation of impressive branding opportunities around Abdali. The Landmark 3 is implanted at the other end of the bridge where traffic is often blocked. […]

pikasso.com
Wed, Aug 12, 2015 at 7:49 AM

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Clear Channel Canada sets sights on Edmonton’s transit shelter advertising (Marketing mag Canada)

Company opening office to service new transit shelter contract. Clear Channel Canada plans to open an Edmonton office this fall to support the city’s new transit shelter contract, a 10-year contract that formally begins Jan. 1. […]

marketingmag.ca
Wed, Aug 12, 2015 at 7:19 AM

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The Times: The digital outdoor adverts for your eyes only (subscription required for access)

Britons could soon become used to Minority Report-style advertising that personalises outdoor billboards to those passing by. […]

thetimes.co.uk
Wed, Aug 12, 2015 at 5:02 AM

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DOOH Campaign: A billboard that talks back to tweeters (Media Life mag)

Type in a hashtag to say hello. A board lights up with your name. By Toni Fitzgerald. […]

Wed, Aug 12, 2015 at 2:38 AM

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eMarketer report: “Beacons for Retailers: Beyond the Hype.”

Retailers see value in gathering data based on in-store shopping behavior. Marketers continue to tout beacons for their personalization capabilities and ability to facilitate targeted offers. […]

emarketer.com
Wed, Aug 12, 2015 at 1:18 AM

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MediaPost: Largest US cinema advertising network sees revenue jump to USD 122M

The country’s largest cinema advertising network saw total revenues jump 22% from $100 million in the second quarter of 2014 to a record $122 million in the second quarter of 2015, reflecting increased commitments from last year’s upfront and growth in video market share, according to CEO Kurt Hall. For the first half of the year, total revenues increased 17% from $170 million to $198 million. […]

mediapost.com
Wed, Aug 12, 2015 at 1:02 AM

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DPAA opens registration, announces speakers for its Video Everywhere Summit to be held November 03 in NYC

Pepsi, MasterCard, AT&T, ConAgra Foods, Publicis Group, WPP The Store and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the eighth annual Video Everywhere Summit at the Crowne Plaza in New York on November 3, part of Digital Signage Week. […]

Wed, Aug 12, 2015 at 12:55 AM

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Government agencies use digital OOH to reach the public (DSToday)

By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. A wide range of government agencies is increasingly using digital out-of-home platforms to communicate with a mobile public. […]

digitalsignagetoday.com
Wed, Aug 12, 2015 at 12:45 AM

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Sharp digital signage ‘business as usual’ after TV deal with China’s Hisense (DSToday)

Chinese electronics manufacturer Hisense Group and Japanese electronics manufacturer Sharp Corp. recently announced that Hisense will take over Sharp's consumer TV business in North and South America. […]

digitalsignagetoday.com
Wed, Aug 12, 2015 at 12:41 AM

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Digital signage business sentiment in Poland: conservative outlook (invidis)

The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative. […]

invidis.de
Wed, Aug 12, 2015 at 12:39 AM

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What Does 4K Mean to Digital Signage? (Rave Pubs)

By Eran Sharon, Vice President, Product Management, YCD Multimedia One of my takeaways from attending trade shows this year is that 4K displays have gone mainstream, mainly because they do 1080p so well. […]

ravepubs.com
Tue, Aug 11, 2015 at 8:53 PM

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Digital Signage for the financial industry: infographic (DSToday, sign in required for access)

The financial industry accounts for 10% of digital signage applications. 95% of retail banks with digital signage are satisfied with their deployment. Find out more about the uptake and benefits of digital signage for the financial industry in this insightful infographic by SignStix. […]

Tue, Aug 11, 2015 at 8:51 PM

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Eddystone and Beyond: A technology and market perspective (Linkedin)

Google launched Eddystone a couple of weeks ago. This piece is about Eddystone seen from a technological perspective, and how it could impact the (still very early) proximity industry – for the PSPs (Proximity Solution Providers - the companies deploying and managing beacons and proximity technology), for brands / retailers as well as for end users. […]

Tue, Aug 11, 2015 at 4:40 PM

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16:9: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists

The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]

sixteen-nine.net
Tue, Aug 11, 2015 at 8:44 AM

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UK OOH: Consumers connect with on-train advertising (PopSop)

Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]

popsop.com
Tue, Aug 11, 2015 at 7:10 AM

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