MediaWeek: Google’s European leader says viewing habits are ‘changing dramatically’
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
Tue, Mar 24, 2015 at 11:20 PM