Dan Hight is the head of platform at xAd, Inc., a global programmatic exchange that specializes in location-based targeting. Dan shares his thoughts on why location-based targeting should be its own category of advertising instead of sharing the limelight with SEO or social media. […]
AirMedia Group Inc., released the following letter from Herman Guo, its chief executive officer, to shareholders to respond to allegations raised in an article posted on seekingalpha.com on April 28, 2015. […]
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced Andy Stevens has joined the company as Senior Vice President of Research, Insights and Analytics, reporting to Rocky Sisson, Executive Vice President and Chief Revenue Officer, Clear Channel Outdoor Americas (CCOA). […]
There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. […]
I have heard estimates of the number of digital signage content management software providers ranging from 250 to 600. Even the lower estimate presents a staggering number of choices for end users trying to decide which CMS is right for their networks. Too bad there isn’t a digital signage equivalent of Match.com to make it easy to find the perfect solution. […]
Paris, – JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]
The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]
NEW YORK, NY — A new study by the ANA brings to light two issues that impact digital out-of-home media sellers, and exposes significant relationship issues between brand marketers and their ad agencies. Are Ad Agencies Losing Relevance? […]
UNITED KINGDOM — Shoppers around the world now expect multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014. […]
The new network follows the Scentre Group's decision in August last year to move its internal signage business from Ooh!Media to its internal team, Brandspace. The Westfield SmartScreen Network consists of 1200 interconnected digital screens, and builds on the company's current internal media platforms including its large format 'Digital Spectacular' screens. […]
Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
Media comment is already frenziedly telling us that we're in uncharted political waters and that no single party will have an operating majority, so wholesale political horse-trading will follow. And it's a very good time for some media owner revenues - notably out-of-home and the newsbrands. […]
The Southeast Overtown/Park West Community Redevelopment Agency has delayed its vote on plans for an electronic billboard tower that could grant millions in incentives to the Miami agency in exchange for approval. Developer Michael Simkins compares his proposal for the Miami Innovation Tower, a 633-foot advertising tower with flashing LED billboards, to the Gateway Arch in St. […]
