The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the first time in the Scandinavian market. Wirth 66,65 points the index shows a positive business sentiment in the digital signage and digital out of home industry. […]
Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to use Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets. […]
If printers need any more evidence that the priorities of the outdoor ad industry are increasingly focused on digital, they need look no further than its response to Sydney’s new draft regulations. […]
TORONTO (May 20, 2015) – Astral Out of Home, a division of Bell Media, announced this week the winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES competition. […]
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FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]
Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]
Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe. Digital out-of-home is going global – and advertisers are using it to showcase their most innovative work. […]
DOOH industry advisor Mark Boidman of Peter J. Solomon Company (PJSC) gave this presentation at the 2015 OAAA-TAB National Convention + Expo last week. […]
New Installation Underway at San Diego International; Texas Airports Also Upgraded with New LG Displays. CNN Airport Networkand LG Electronics USA today announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. […]
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. […]
