Many shoppers at a mall in East London recently had the feeling that they were being followed. That's because they were, and the culprit was an adorable digitized dog. The pixelated canine ran from one electronic billboard to another, hot on the trails of people who were willing to give him a home. […]
Zomato is now available in 22 countries and 35 million foodies use it every month. Continental Outdoor Media is currently flighting their campaign on Citilite billboards in key metropolitan areas in Gauteng and aims to get people downloading the app to their smartphones. […]
(Reuters) - Outdoor advertising specialist JCDecaux posted first quarter organic revenue growth of 4 percent, slightly ahead of its own prediction for 3 percent growth. […]
New York, NY – Branded Cities Network (BCN) and DEFI Group (DEFI) have entered into a selling agreement whereby each company will market and sell advertising to advertisers in a manner that complements each company’s extensive portfolio of static and digital out of home assets around the globe. […]
Lamar Advertising Co. LAMR, +2.70% on Wednesday said it swung to a bigger-than-expected profit in its first quarter, propelled by growth in local billboard sales. Lamar reported a profit of USD 40.7 million, or 42 cents a share, up from a year-earlier loss of USD 4.9 million, or five cents a share. […]
“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]
2015 continues a strong story for cinema advertising. Ad spend for the medium is up 9.4% year on year – with ad revenue growing faster than TV, radio, out of home and print. Demand for cinema has never been higher and no one can argue that it is one of the most emotionally engaging and impactful mediums that offers unrivalled opportunities to reach a wide audience. […]
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase in the first quarter of the year, thanks to acquisitions and organic growth. This is the second full quarter of results reported by Outfront since it converted to a Real Estate Investment Trust in mid-July 2014. […]
Three Month Results Net revenue increased 6.2% to USD 302.5 million Adjusted EBITDA increased 13.6% to USD 118.5 million BATON ROUGE, La., (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company's operating results for the first quarter ended March 31, 2015. […]
Paris, JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announced today its revenues for the three months ended March 31st, 2015. Adjusted revenues for the first quarter increased by 13.0% to EUR 649.0 million compared to EUR 574.1 million in Q1 2014. […]
When it comes to narrowing down the objectives and results that a company wants from its digital signage systems, there are several key things to consider. […]
The most effective tool an animal shelter has it when it comes to getting pets adopted is the animals themselves. So the Battersea Dogs & Cat Home, a shelter in the UK, created a brilliant ad campaign that had dogs following potential owners from billboard to billboard as they walked through a shopping mall. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. OUT, today reported results for the quarter ended March 31, 2015. "First quarter results showed solid improvements in our organic revenue growth, both in the U.S. […]
The digital billboards will add to Australia’s largest Out Of Home (OOH) company’s growing Signature Collection of premium digital billboards that already feature Australia’s largest digital billboard located at Brisbane’s Story Bridge. […]
How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home. […]
