Editors’ Picks

CBS Outdoor Launches First Out-Of-Home Digital Underground Network In New York With Turner Broadcasting

First-Of-Its-Kind 24/7 Digital Network Installed in New York Subway System To Debut with Promotional Coverage for 2014 NCAA® March Madness® CBS Outdoor, under its recently launched Ignite: Innovations Lab platform, has installed 10 large-format digital dioramas, measuring 66 inches high and 38.5 inches wide, in strategic locations throughout the subway system. […]

prnewswire.com
Mon, Mar 10, 2014 at 3:08 PM

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iSIGN Media Announces That Couche-Tard has Exercised Its Option to Convert Royalty Payments for Shares

Couche-Tard Inc. has elected to exercise their option to convert annual royalty payments for common shares of iSIGN. […]

Mon, Mar 10, 2014 at 3:06 PM

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USAV Holds First 2014 Integrators’ Meeting

USAV, an association of leading professional audio-visual (ProAV) integrators, recently completed its first 2014 Integrators’ Meeting in Dallas, Texas in conjunction with the National Systems Contractors Association (NSCA) Business & Leadership Conference (BLC). The meeting focused on optimizing scheduling, operations, and controls to maximize profitability in USAV Integrator companies. […]

feedproxy.google.com
Mon, Mar 10, 2014 at 2:29 PM

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Wireless Ronin Technologies’ CEO Discusses Q4 2013 Results – Earnings Call Transcript

Wireless Ronin Technologies, Inc. […]

seekingalpha.com
Fri, Mar 7, 2014 at 4:59 PM

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Ken Goldberg: What the Press Release Did not Tell You about BI and Wireless Ronin Merger

Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And then on Thursday, some real news came out that Wireless Ronin plans to merge with Broadcast International (BI), with Ronin being the surviving entity. […]

realdigitalmedia.com
Fri, Mar 7, 2014 at 4:51 PM

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Advertising à la Minority Report

A recent marketing program set up by London based firm Renew was shut down, due to the controversy of the technology used. By installing new recycling bins around the city with the ability to grab a phone’s unique MAC address as people walk by, Renew became able to hyper-target ads. […]

business2community.com
Fri, Mar 7, 2014 at 4:12 PM

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All Eyes on BFLD – Minnesota Eye Consultants “Vision News Now” Network Approval

Broadcast Live Digital Corp. has been given the green light after a successful 9 month pilot in one of North America's premier ophthalmology practices. BFLD will provide all waiting room meducation and medutainment in Minnesota Eye Consultants (MEC) in Bloomington, MN. […]

Fri, Mar 7, 2014 at 4:06 PM

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In-Cinema Advertising: Carlton Screen Rebrands as Wide Eye Media

Carlton Screen Advertising has rebranded as Wide Eye Media with the rebrand supported by a €2 million investment in upgrading its offer - from 35mm to digital - and across every one of their 643 cinema screens in Ireland. According to Eoin Wrixon of Wide Eyed Media, "Cinema has always been a small player with a big punch. […]

adworld.ie
Fri, Mar 7, 2014 at 4:04 PM

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Vogue models hit Piccadilly screens

Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue. […]

mediaweek.co.uk
Fri, Mar 7, 2014 at 3:56 PM

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January’s TV is February’s Digital Sign

A lot of the display-related excitement at January’s CES 2014 related to 4K, multi-touch panels, and gesture-related system control. A month later, and those same technologies were being featured in digital signage at the Digital Signage Expo (DSE), also in Las Vegas. It’s impressive how quickly 4K migrated from television to signage. […]

Fri, Mar 7, 2014 at 3:50 PM

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The Nitty-Gritty of Airport Digital Signage

Every day, Las Vegas’ McCarran International Airport deals with more than 114,000 passengers on their way in and out of Sin City. To cope with this ever-growing traffic, McCarran opened a new third terminal (known as T3) in June 2012. […]

governmentvideo.com
Fri, Mar 7, 2014 at 3:47 PM

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Five Technology Trends That are Changing the Way Consumers Shop

Individually targeted advertising, more common use of data analytics and a faster shift to cloud and mobile technology were trends retailers could expect in 2014, according to the SAP Community Network blog. The blog looked at a future of technology report by analyst firm Forrester, summarised in a Forbes slide show, and the retail trends it contained for 2014. […]

Thu, Mar 6, 2014 at 4:27 PM

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Analysis: Geofencing tipped as hot trend for 2014

Geofencing is poised to be a major mobile trend of 2014 as retailers use location-based technology to deliver highly targeted advertising and promotions. Across the retail space there are dozens of little signs that retailers are growing comfortable with integrating consumers’ mobile habits into stores. […]

retail-week.com
Thu, Mar 6, 2014 at 4:22 PM

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JCDecaux SA: Full-Year 2013 Results

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Thu, Mar 6, 2014 at 4:13 PM

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Beacons – the next big thing or a blinking nuisance?

I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone. Being able to pinpoint exactly where someone is, for example the specific aisle of a shop, means they can serve up relevant marketing material that could turn a browser into a buyer. […]

Thu, Mar 6, 2014 at 4:09 PM

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