Metra has won a local Silver Addy Award from the American Advertising Federation, honoring the agency's digital billboard touting the Chicagoland regional rail system as the area's "Real Expressway. […]
The media economy ended the year on a steady growth pace, if the out of home category is any indication. OOH is the first medium to report fourth-quarter and full-year 2013 numbers, and it closed out a solid year with low-single-digit percentage gains. […]
Total out-of-home advertising revenue increased in the fourth quarter of 2013, as well as the full year, according to the latest figures from the Outdoor Advertising Association of America. In the fourth quarter, revenues were up 3.5% compared to the same period in 2013, while full-year revenues increased 4.2% to $6.9 billion. […]
Interpublic Group on Monday announced its investment in ADstruc, a technology platform that automates some of the out-of-home media planning and buying process. Terms of the deal were not disclosed, but it is considered a "minority investment," meaning that ADstruc will still operate as its own company. […]
T […]
Daktronics, the company installing the scoreboards, have sent out a press release containing a photo of what the scoreboards will look like. And they're quite nice, as you can see. Don't forget, there is one on each endzone. […]
March 10, 2014 (Washington, DC) – OOH advertising revenue rose 4.2 percent in 2013 compared to the previous year, accounting for $6.9 billion, based on figures released by OAAA. OOH revenue figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry’s 15th consecutive quarter of growth. […]
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research. Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday. […]
The show, being held 20-23 May at the Messe München in Munich is set to feature at least 400 exhibitors and will be 2,000sqm bigger than the last solely digital event in Hamburg 2011. Fespa organisers have also announced that the next all-process show, in 2015 in Cologne, is expected to be the largest Fespa ever, with 700-plus exhibitors and three “super” 16,000 sqm exhibition halls. […]
Measuring 54 metres high and six metres wide, the B-Square screen is mounted on the Wolo hotel in Bukit Bintang KUALA LUMPUR: MOVING Walls Sdn Bhd (MW) has changed the digital landscape in the city with the unveiling of the largest interactive outdoor billboard in the country. […]
Proxama, the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, and Dot Origin, the specialist distributor and developer of Near Field Communication (NFC) tags, devices and solutions, have partnered to deliver a digital signage solution that links NFC tags to dynamic video content for advertisers and media site owners. […]
Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth. […]
New Tech Allows Campaigns to Better Target, Tailor Messages. With an increasing number of politicians, advocates and third-party groups flooding a never-ending election cycle, political players are turning to an old-school solution to avoid the clutter and expense of TV advertising: the billboard. […]
IPG Unit Rapport to Reinvent Out-of-Home Process Using ADstruc's Planning and Buying Tool New York, NY (March, 10th, 2014) - Interpublic Group (NYSE:IPG) has made a strategic investment in tech platform ADstruc, which specializes in automating the process of planning and buying outdoor advertising. […]
High-def screens light up 10 MTA stations. In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. […]
