Editors’ Picks

Australia: Out-of-home advertising on the path to be automatic, systematic and programmatic (adnews)

With the Outdoor Media Association (OMA) recently announcing plans to launch an Automated Transaction Platform (ATP) that will create a one-stop hub for the buying and selling of Out-of-Home (OOH) in Australia across all formats, in our AdNews in-print edition June 12, we took a look at what else is going on in this space... […]

adnews.com.au
Thu, Jul 16, 2015 at 12:37 AM

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DPAA’s 2015 Video Everywhere Summit: November 03, Crowne Plaza, New York

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dp-aa.org
Thu, Jul 16, 2015 at 12:34 AM

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Connectivity drives on-train advertising (fourthsource)

On-train advertising has long been an element of marketing campaigns, but recent developments in the wider communications landscape have brought it centre stage. Increased connectivity on trains, faster browsing speeds, and wider acceptance of ecommerce, has led to a boom in on-train shopping. The link between advertising, purchase planning and the actual purchase has never been as strong. […]

fourthsource.com
Wed, Jul 15, 2015 at 11:44 PM

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Digital Signage Business Climate Index (DBCI) in Scandinavia positive in July (invidis)

The index grew marginally from 66,65 base points by 0,80 to 67,45 base points.The positive outlook of the DBCI reflects the good business sentiment of the digital signage industry in Scandinavia. The evaluation of the current business situation has declined slightly, with almost 70 % of the market participants rating their situation as “good”. […]

invidis.de
Wed, Jul 15, 2015 at 11:22 PM

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Number of cellular connected IoT/M2M devices will increase fourfold from 2014 to 2019 (firstpost)

451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally from 252 million in 2014 to 908 million in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors. […]

firstpost.com
Wed, Jul 15, 2015 at 11:17 PM

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Success of the share buyback offer by JCDecaux (jcdecaux)

Outdoor advertising company JCDecaux SA (Euronext Paris: DEC) announced the results of the simplified public tender offer (“offre publique d’achat simplifiée”, OPAS) to buy back 12,500,000 of its own shares at a price per share of €40, which ended on 9 July 2015. The Autorité des marchés financiers (AMF) published the results of the offer on 15 July, 2015 in its avis No 215C1033. […]

Wed, Jul 15, 2015 at 11:14 PM

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Installation of the Week: Air Miles Canada Rewards Consumers for Their Smiles (DSConnection)

AIR MILES Collectors all over the country simply approached a Smile Booth at participating locations, scanned their card and smiled to win a prize. […]

digitalsignageconnection.com
Wed, Jul 15, 2015 at 11:11 PM

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Canadian OOH ad company Rouge Media expands into digital with the launch of 1,000 ad-enabled screens (marketingmag)

Place-based media company Rouge Media is expanding into digital with the launch of 1,000 ad-enabled screens that also offer free mobile charging capabilities. The 22-inch screens are capable of displaying five 15-second ads in a loop. The new network utilizes Rouge Media’s existing locations in beauty salons, resto-bars and college and university campuses. […]

marketingmag.ca
Wed, Jul 15, 2015 at 11:10 PM

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Wendy’s exec: Without great content, technology doesn’t matter (qsrweb)

Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions for The Wendy's Company, said during a panel at this year's Interactive Customer Experience Summit in Chicago. […]

qsrweb.com
Wed, Jul 15, 2015 at 11:06 PM

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16:9: Enplug Shows Off Its Millennial Take On Digital Signage

I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]

sixteen-nine.net
Wed, Jul 15, 2015 at 9:29 AM

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Stephanie Gutnik of digital signage software maker BroadSign interviewed at DSE 2015 (video, 10:25)

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youtube.com
Wed, Jul 15, 2015 at 7:34 AM

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Yahoo is plastering US cities with billboards that are the exact opposite of its previous marketing flop

Yahoo is not letting bad memories deter it from an outdoor marketing blitz. The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets. The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. […]

businessinsider.com
Wed, Jul 15, 2015 at 1:18 AM

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OOH ad company AllOver Media acquires kiosk ad network Prime Point Media (benzinga)

AllOver Media, Inc. (AOM) is the largest alternative out-of-home advertising platform in the United States. The acquisition of Prime Point Media expands AOM's presences in high visibility kiosk advertising at more than 23,000 urban kiosks nationwide, including 340 military base locations. […]

benzinga.com
Wed, Jul 15, 2015 at 1:12 AM

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Digital Signage Federation: July 29 Hangout to Address NFC, BLE & Beacon Technologies

The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]

Wed, Jul 15, 2015 at 12:54 AM

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TouchTunes Joins Digital Place-Based Advertising Association (DSConnection)

The largest in-venue interactive music and entertainment network in North America has become the latest addition to the trade organization's membership ranks. […]

digitalsignageconnection.com
Tue, Jul 14, 2015 at 1:42 PM

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