Editors’ Picks

blowUP media to launch a digital screen that can be placed on temporary building wraps (pioneeringooh)

blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]

pioneeringooh.com
Sun, Apr 12, 2015 at 7:51 PM

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invidis: Munich airport uses indoor 3D mapping to guide visitors via digital signage and mobile.

The airport authority purchased their own trolley and are now able to digitize any indoor location at any time. Interesting enough the main purpose of the data will not only be way guiding but also supporting remote maintenance. Ongoing constructions or technical installations can very easily digitized offering a wealth of information (current maps, photos and 3D mappings). […]

invidis.de
Sun, Apr 12, 2015 at 7:49 AM

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Fundamentals of Digital Signage Content (DSConnection)

The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it? […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 4:01 PM

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DOOH Networks: Spaulding Boston Inspire Patients, Families Using Digital Signage (16:9)

  Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 3:55 PM

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16:9 Comments on: Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network

Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 2:25 PM

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Six technologies saving restaurants money and changing the industry (qsrweb)

Digital place-based networks: a multipurpose marketing system. Restaurant owners have what many consider a powerful new marketing currency in their establishments and some don’t even know it, according to a report from ScreenMedia Daily. […]

qsrweb.com
Fri, Apr 10, 2015 at 12:15 AM

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MediaWeek: Tube’s HD screens herald ‘new chapter’ for digital out-of-home advertising

A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters. As a captive audience swells on its busy platforms, Transport for London (TfL) is working with Exterion Media and NEC to produce a "premium visual experience" for commuters. […]

mediaweek.co.uk
Thu, Apr 9, 2015 at 7:36 PM

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Freckle IoT and Blue Bite Partner to Create North America’s Largest Proximity Network That Combines Mobile, DOOH Advertising

With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase. […]

Thu, Apr 9, 2015 at 6:00 PM

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MediaPost: TouchTunes Launches Programmatic DOOH Platform, Includes Jukebox And TV Inventory

Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, the digital-out-of-home (DOOH) industry is getting a programmatic makeover. […]

mediapost.com
Thu, Apr 9, 2015 at 5:56 PM

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invidis: The Digital Signage Business Climate Index (DBCI) in Benelux is positive

The current business sentiment has further increased since the last survey, with the outlook for the next six months continuously optimistic. The Index grew from 67,39 base points by 4,04 points to reach 71,43 base points. The digital signage market in Benelux can look back on a satisfying year 2014. […]

invidis.de
Thu, Apr 9, 2015 at 5:50 PM

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Australian cross-track screen operator XTD grows network, plans to expand to the US (afr)

XTD could be one to watch in the increasingly popular outdoor advertising sector. The group say it has the world's first, designed-for-rail, across-track digital video system. The technology includes billboard-size LED television screens, coupled to high-definition sound, to broadcast all forms of content to metro train commuters. […]

afr.com
Thu, Apr 9, 2015 at 4:20 PM

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UK’s DOOH ad operator Ocean Group signs first landmark deal with Network Rail

Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]

oceanoutdoor.com
Thu, Apr 9, 2015 at 4:18 PM

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Philadelphia: Mayor allows digital billboards for Center City (philly)

Mayor Nutter allowed controversial 3-D animated billboards to come to Center City, Thursday, after negotiating for amendments on how the displays will be regulated. […]

philly.com
Thu, Apr 9, 2015 at 3:52 PM

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How Science Is Making It Easier To Read Screens In One Glance (gizmodo)

The Type Doctors. Dr Nadine Chahine is a type designer at the foundry Monotype who focuses on the science of legibility. Dr Bryan Reimer is a scientist at MIT’s AgeLab who researches distracted driving and the impact of in-car interfaces on drivers. […]

gizmodo.com.au
Thu, Apr 9, 2015 at 11:11 AM

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Samsung becomes first tech brand to take over Harrods (includes DOOH)

Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]

marketingmagazine.co.uk
Thu, Apr 9, 2015 at 11:06 AM

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