Friday, July 19, 2024

Editors’ Picks

Thursday, February 5, 2015 Thu, Feb 5, 2015

MediaPost: The Power Of Location Is In Sharpening The Marketing Mix (MobileInsider)

The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]
Thu, Feb 5, 2015 at 4:32 PM

The Drum: Unlocking the power of programmatic through dynamic creative

The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]
Thu, Feb 5, 2015 at 4:28 PM

Wednesday, February 4, 2015 Wed, Feb 4, 2015

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