The Planning Commission voted on Tuesday to oppose a plan to build 3-D digital advertising displays at three locations in Center City. A bill to allow the signs, which backers are calling Urban Experiential Displays (UEDs), was introduced last year by Councilman Mark Squilla. A committee hearing is scheduled in City Council next week. […]
In an effort to drum up new leads, photos of the suspects are now being displayed on billboards throughout the Treasure Valley. It's just one more resource for investigators working to solve this crime. Crime Stoppers partnered with Lamar Advertising to show details about the Notus homicide on six digital billboards in Boise, Nampa and Caldwell. […]
Billboards are prime real estate in South Africa’s townships. Competition is fierce, and the battle against clutter continuous. Daniel Thebe gives the lowdown. […]
FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]
economictimes - Airports are breathing new life in to one of oldest of all traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. […]
Digital is increasing at the quickest rate, as the report projected a 9.3% rise, more than twice that of cinema, the second fastest growing format (+4.3%) and more than three times that of television (+2.7%) Outdoor and radio were also slated to expand although at a slower rate than the industry average – 2.2% and 1.2% respectively – while print will be the only format to see a year-on-year decline (-1.8%). […]
Digital advertising will account for half of all spending on advertising in the UK this year for the first time, as the amount spent on marketing content designed for internet and mobile devices hits a record high. […]
Paris, – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today, following a tender process, that its subsidiary in Japan, MCDecaux (held 85% by JCDecaux, 15% by Mitsubishi Corporation), has been awarded its first City Information Panel contract, in Kagoshima. […]
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. […]
A proposal to bring the bright lights of digital billboards to Indianapolis is flickering under a glare of scrutiny. The controversy has put a committee of the City-County Council under fire for trying to fast-track an ordinance written by the very industry it's supposed to regulate. […]
Digital advertising will be added to Metro Transit’s bus stations and light rail transit platforms under a new contract with Titan, an advertising company that works with transit systems across the country. After a competitive process, New York-based Titan was selected as the exclusive advertising company for the Metro Transit system. […]
2014 was the year that mobile stopped being the next big thing and became THE BIG THING. Investors poured money into any app that showed the slightest signs of traction, new service providers popped up like mushrooms and most importantly, app developers started seeing some serious profits. Just thinking back to two years ago, everyone and their neighbor had an idea for a new app. […]
The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]
Without the use and scale of traditional broadcast spots, the “LG Bean Bird Times Square” video introduced consumers to the new mascot of LG Smart TV’s operating system, webOS. […]
The annual Digital Signage Expo in Las Vegas is right around the corner, so Digital Signage Today recently sat down to talked with Chris Gibbs, the co-founder, president and COO of DSE organizer Exponation LLC, about what attendees and exhibitors can expect from this year's iteration of the digital signage industry's signature trade show and expo. […]
