Saturday, May 18, 2024

Editors’ Picks

Thursday, January 1, 2015 Thu, Jan 1, 2015

Tuesday, December 30, 2014 Tue, Dec 30, 2014

Tuesday, December 23, 2014 Tue, Dec 23, 2014

DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Tue, Dec 23, 2014 at 2:28 AM

Wednesday, December 17, 2014 Wed, Dec 17, 2014

Friday, December 12, 2014 Fri, Dec 12, 2014

Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Fri, Dec 12, 2014 at 4:37 PM

Tuesday, November 4, 2014 Tue, Nov 4, 2014

Video WAS Everywhere at the DPAA Summit on November 04, 2014 in NYC

The DPAA's annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year's Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. […]

Tue, Nov 4, 2014 at 11:52 PM

Thursday, October 23, 2014 Thu, Oct 23, 2014

Tuesday, October 21, 2014 Tue, Oct 21, 2014

Wednesday, October 15, 2014 Wed, Oct 15, 2014

Tuesday, October 7, 2014 Tue, Oct 7, 2014

Monday, September 15, 2014 Mon, Sep 15, 2014

Monday, August 4, 2014 Mon, Aug 4, 2014

PQ Media: After 3 Yrs of Slowing Growth, Digital OOH Media Pacing Up 11% in 2014; Key Drivers Are Brazil/Russia Mega-Events; US Healthcare/Politics; Aussie Digi-Surge

August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]

Mon, Aug 4, 2014 at 5:50 PM

Digital Place Based Networks Deliver More A18-49 Impressions than Leading Network Primetime Shows and Top Basic Cable Nets

NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]

Mon, Aug 4, 2014 at 5:32 PM

Wednesday, July 30, 2014 Wed, Jul 30, 2014

MediaPost’s 6th Annual Digital Out of Home Awards at 2014 Video Everywhere Summit by Digital Place Based Advertising Association

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]

Wed, Jul 30, 2014 at 2:08 PM

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