Oceanoutdoor: What does the future hold for Digital Out of Home advertising?

The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]