Editors’ Picks

Nike celebrates the ‘Real Girls of Moscow’ with empowering OOH and DOOH ads (pioneeringooh)

In April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge. […]

pioneeringooh.com
Sun, Jul 12, 2015 at 2:16 AM

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DOOH Campaign: Jay Z Gold Display Turns Black Friday into Gold Friday (DSConnection)

With a 7-foot, 4K display, and 600,000 lines of code, KBS+ Spies & Assassins created a fluid simulation that digitally transformed more than 140,000 holiday shoppers into liquid gold. […]

digitalsignageconnection.com
Fri, Jul 10, 2015 at 1:59 PM

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AdWeek: Interactive DOOH Campaign ‘The Great Escape’ for Graubünden Ferien in Zurich

Jung von Matt/Limmat AG found a unique way to capture the attention of busy Zurich commuters for Graubünden tourism organization Graubünden Ferien. The agency launched an interactive/OOH campaign for the organization in which stressed out city dwellers were greeted by a resident of the small mountain village Vrin. […]

adweek.com
Fri, Jul 10, 2015 at 7:30 AM

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Posterscope named as official OOH agency for the 2016 Olympic Games (pioneeringooh)

Posterscope Brazil has been appointed by the Organizing Committee of the Rio 2016 Olympic Games, to manage the Rio 2016 out of home (OOH) programme prior and during the Games. Posterscope Brazil will support Rio 2016 Olympics and Paralympics Games and its sponsors with regards out of home media. […]

pioneeringooh.com
Fri, Jul 10, 2015 at 1:32 AM

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16:9: US FDA Pushes Back Menu Labeling Requirements By Year

Hat tip to Raffi Vartian at Signagelive for flagging this … The U.S. Food and Drug Administration has postponed by a year federal menu labeling requirements, with the FDA saying it needs to provide more clarification on rules and regulations that are not necessarily being warmly greeted by all affected parties. […]

sixteen-nine.net
Thu, Jul 9, 2015 at 2:43 PM

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16:9: Enplug Launches What It Calls 1st Public App Market For Digital Signage

LA-based Enplug has launched what it calls the industry’s first Public App Market – the highlight of the signage content and solutions company’s upcoming software release, called DisplayOS 4.0. […]

sixteen-nine.net
Thu, Jul 9, 2015 at 1:08 PM

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Nielsen launches Indonesia’s first syndicated outdoor measurement service (mumbrella)

In partnership with local research firm Fractal, Nielsen is to offer clients effectiveness data, media monitoring, audience profiling, competitor analysis, and location selection and budgeting advice for advertising on what is Indonesia’s third largest medium after television and print. […]

mumbrella.asia
Thu, Jul 9, 2015 at 10:04 AM

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Clicks Announces Digital Signage Partnership with Moving Tactics (DSConnection)

The digital signage solutions company has installed more than 500 in-store digital signage screens that reach an audience of two million Clicks customers per month. […]

digitalsignageconnection.com
Thu, Jul 9, 2015 at 8:56 AM

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16:9: Menuat Puts Creative First With Menu-Board Offer

I got into a yelling match at Infocomm last month with a guy named Jeff Charette, CEO of a cool little startup called Menuat. We were hollering at each other, from a foot away, because we were at a big vendor’s networking party and the band was louder, I swear, than Metallica – even though they were playing Top 40. It was friendly and hopeless. […]

sixteen-nine.net
Thu, Jul 9, 2015 at 8:35 AM

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Study: Out of Home advertising is the medium SMEs engage with the most (pioneeringooh)

Over 100 pages of data of which highlights include: – SME population is widespread, with 80% being based outside of London – Over half of annual sales coming from outside of their local area. […]

pioneeringooh.com
Thu, Jul 9, 2015 at 8:34 AM

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OUTFRONT Media Expands Coverage In Southern California With New Bus And Bike Share Programs (pres

OUTFRONT Media Inc. (NYSE: OUT) has been selected as the new, exclusive partner for the Orange County Transportation Authority's ("OCTA") Bus Advertising, Revenue-Generating Program. Beginning September 1, 2015, OUTFRONT will be responsible for all sales, placement and maintenance of advertising on the OCTA's bus fleet, which includes 807 buses. […]

stockhouse.com
Thu, Jul 9, 2015 at 7:47 AM

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RMG Networks awarded a contract to provide a retail solution for an unnamed large telecom company (marketwired)

RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks™, a provider of technology-driven visual communications, today announced the signing of an agreement to support one of the world's largest telecommunication companies. Initial purchases under the award total USD 1.1 million, a majority of which will be recognized as margin for accounting purposes. […]

marketwired.com
Thu, Jul 9, 2015 at 7:07 AM

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White Paper: How to Upgrade Entry-Level Digital Signage (avnetwork)

According to a new White Paper on upgrading entry-level digital signage, that market segment is booming as small businesses discover the benefits of digital displays. The full report is available online in the link above. Key findings are that to compete in the entry-level market, solution providers must offer simple, inexpensive solutions that deliver compelling visuals and engaging experiences. […]

Thu, Jul 9, 2015 at 7:01 AM

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AdWeek: Send a Tweet to Coke’s Digital Billboard in Times Square, and It’ll Tell You Fun Facts About Your Name

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. The new billboard continues to build off Coke's name-obsessed "Share a Coke" campaign by showing fun facts about the names of people who tweet to the sign. […]

adweek.com
Thu, Jul 9, 2015 at 1:05 AM

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Digital signage leading the way for retail IoT (DSToday)

The Internet of Everything has changed the retail landscape when it comes to the customer experience. With the variety of information available to retail employees, they not only need it to be analyzed, but need to put it into action. One of the principal endpoint solutions being utilized across that landscape is digital signage. […]

digitalsignagetoday.com
Thu, Jul 9, 2015 at 1:04 AM

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