In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]
Being anonymous in public might be a thing of the past. Facial recognition technology is already being deployed to let brick-and-mortar stores scan the face of every shopper, identify returning customers and offer them individualized pricing — or find “pre-identified shoplifters” and “known litigious individuals. […]
The Digital Signage Business Climate Index (DBCI) in Poland has further increased since the last poll in March. The Index grew from 46,15 base points by 12,90 points to 59,05 base points and reached an all time high. The DBCI reflects the very positive current business sentiment of the digital signage industry in Poland. […]
Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent to take on Ayuda’s complete software platform to power all media workflows. Sales, operations, digital scheduling and digital ad serving will all be managed through Ayuda’s comprehensive, integrated platform. […]
JetBlue's 'flight attendant' blurred the lines between digital and real life. JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. […]
Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]
The 56th FEPE Congress, titled “Your Audience is Waiting”, is held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest, and consists of 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
The event in Barcelona, Spain will feature a cinema-themed lounge full of interactive digital signage. […]
Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. […]
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Approximately 60% of shoppers in Canada’s major urban markets notice digital billboards, according to a new study from the Out-of-home Marketing Association of Canada (OMAC). The numbers vary on a market-by-market basis, with 75% of Vancouver shoppers saying they notice digital boards, compared with 62% of Toronto shoppers and 60% of those in Montreal. […]
My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]
Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]
Technically Incorrect: Google will know where you go, so what better way to get you to get you to shop? You're sitting back with nothing to do. You're enjoying your Google self-driving car maneuvering you at the speed limit down the highway. […]
Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]
