The industry's first Mirror and Transparent OLED display panels have been unveiled, offering new possibilities for personalized shopping and informational browsing. Samsung has unveiled its new Mirror and Transparent OLED displays, which aim to make the purchasing experience more visually engaging for consumers. […]
To drive brand awareness and recall, and as the centrepiece of a multi-million dollar global campaign, EMC launched a state-of-the art motion capture and projection installation named the Hybrid Cloud Walk. […]
Static, digital and statues recently brought the Big Sky Country to the Windy City. Media company Titan teamed with Montana Tourism and the Chicago Transit Authority in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital and static elements with 3D statues of bison, bears and moose. […]
The Digital Signage Business Climate Index Russia has has increased by 14,28 base points from -21,43 base points to -7,15 base points. The DBCI reflects the current slightly negative business sentiment of the digital signage industry in Russia. Over 70 % of the polled companies are satisfied or rate their current business climate with good. […]
It didn’t get a mention in Apple’s big keynote announcements Monday — which already had plenty of interest to publishers — but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry. Adblocking is coming to the iPhone with iOS 9. […]
The awards were created to recognize “the next generation of industry mavericks" across all spectrums of the financial consulting profession. […]
By Richard McGowan. Cross-track digital media system operator XTD Limited has unveiled the world’s first open-air digital cross-track media installations leading to the launch of the media network in another major Australian city. […]
This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech is not just for the sides of buildings and huge spaces. […]
Exterion Media has become the leading Digital Out-of-Home (OOH) media company in the Netherlands with the introduction of a brand new digital estate. Launch partners Google, Coca-Cola, Amstel, T-Mobile and UPI are the first advertisers to be displayed on the 70” screens at a premium new location - the IJhal at Amsterdam Central Station. […]
Global ad spending will be up an average 4.2% next year and the average ad-to-sales ratio (ad dollars spent as a percent of total revenue) will be an estimated 2.0%, according to the 39th annual "Advertising Ratios and Budgets" report, released June 10 by research company Schonfeld & Associates. […]
Ad growth is improving, out-of-home advertising it tipped for success and clumsy mobile banners need to be left in the past - the latest PwC Australian Entertainment and Media Outlook Report is out. The total Australian advertising market is expected to grow to $16.4 billion by 2019, up from $12.9 billion in 2014 – according to the latest PwC Australian Entertainment and Media Outlook Report. […]
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. […]
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Wednesday night, Google unveiled a plan to help improve cities. The company launched a new, independent company called Sidewalk Labs run by former Bloomberg CEO Dan Doctoroff. Sidewalk aims build products and platforms to tackle big-picture issues like cost of living, efficient transportation, and energy use for city-dwellers around the world. […]
By Mungo Knott, Head of Insight, Primesight. The conversation around programmatic advertising is endless. However, programmatic in the out-of-home (OOH) industry hasn’t quite generated the same buzz. While programmatic is ubiquitous in media and marketing, the outdoor sector is proving stubborn on the issue. […]
