Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]
The educational program featuring panel discussions with industry professionals is now available July through November, 2015. […]
The Digital Place Based Advertising Association today announced that TouchTunes, which it said is the largest in-venue interactive music and entertainment network in North America, has become the latest addition to the trade organization's membership ranks. […]
New technology is helping police catch wanted criminals. […]
Interactive billboards are now pretty common. The key now is to find a way to make your interactive billboard cooler than the rest. A new Coca-Cola board in Times Square does a pretty good job of that. […]
Buffalo is banking on a new campaign to draw tourists from the Big Apple to the Queen City. […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative. […]
Huizar easily won his race. But two weeks ago, a council committee that he heads sent proposals to the Planning Commission that, if approved, would run contrary to stances he took as a candidate. That has some billboard foes worried that he is about to abandon the commitments he made during his campaign. […]
Posterscope, an out-of-home communication agency is set to officially launch in the Nigerian market. Managing Director of Posterscope Nigeria, Dan Oshodin said in a statement that Posterscope’s arrival in the market is bound to cause a significant shift in how the medium is considered as the company deploys new systems and methodologies that put consumers at the heart of OOH planning and buying. […]
KBH On-Train Media’s recent study surveyed more than 2,000 rail users to get a better understanding of consumer behaviour in relation to advertising. Unsurprisingly, the vast majority of rail users are connected, with 92% owning a smartphone and 90% using it on the train. Half of user time spent on a train was on a connected device. […]
Diageo continues to be the highest spending advertiser on out of home formats for the first half of 2015, according to PML Group's latest Posterwatch market report. The drinks company, which owns the Guinness brand among others, has increased its ooh investment in 2015 and is ahead of McDonald's in second place. The top five advertisers in the sector also include Sky, Mondeléz and Vodafone. […]
oOh!media has won exclusive contracts with two shopping centre groups to increase its Retail Out Of Home (OOH) media offering in centres where the supermarket is the main draw card by a further 26. The two contracts give oOh! […]
Iowa is among 14 states that are the focus of a campaign called the “Why Islam?” project. So far, four billboards have been placed in Iowa cities which organizers say aim to decrease hatred and mistrust and promote a peaceful coexistence. […]
In April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge. […]