Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content. […]
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more. The network is following up this week's jumping-naked-in-slow-motion ad with another opportunity to see naked people in all their (slightly obscured) glory. […]
The battle for creative website names has come to the outskirts of Fenway Park, where a billboard advertising " NewYork.sucks" is promoting what many Red Sox fans are thinking. The billboard faces the Mass Pike and is right behind Fenway Park. The company that owns the rights to the .sucks generic top-level domain, Cayman Islands-based Vox Populi, is behind the campaign. […]
With the Outdoor Media Association (OMA) recently announcing plans to launch an Automated Transaction Platform (ATP) that will create a one-stop hub for the buying and selling of Out-of-Home (OOH) in Australia across all formats, in our AdNews in-print edition June 12, we took a look at what else is going on in this space... […]
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On-train advertising has long been an element of marketing campaigns, but recent developments in the wider communications landscape have brought it centre stage. Increased connectivity on trains, faster browsing speeds, and wider acceptance of ecommerce, has led to a boom in on-train shopping. The link between advertising, purchase planning and the actual purchase has never been as strong. […]
The index grew marginally from 66,65 base points by 0,80 to 67,45 base points.The positive outlook of the DBCI reflects the good business sentiment of the digital signage industry in Scandinavia. The evaluation of the current business situation has declined slightly, with almost 70 % of the market participants rating their situation as “good”. […]
451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally from 252 million in 2014 to 908 million in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors. […]
Outdoor advertising company JCDecaux SA (Euronext Paris: DEC) announced the results of the simplified public tender offer (“offre publique d’achat simplifiée”, OPAS) to buy back 12,500,000 of its own shares at a price per share of €40, which ended on 9 July 2015. The Autorité des marchés financiers (AMF) published the results of the offer on 15 July, 2015 in its avis No 215C1033. […]
AIR MILES Collectors all over the country simply approached a Smile Booth at participating locations, scanned their card and smiled to win a prize. […]
Place-based media company Rouge Media is expanding into digital with the launch of 1,000 ad-enabled screens that also offer free mobile charging capabilities. The 22-inch screens are capable of displaying five 15-second ads in a loop. The new network utilizes Rouge Media’s existing locations in beauty salons, resto-bars and college and university campuses. […]
Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions for The Wendy's Company, said during a panel at this year's Interactive Customer Experience Summit in Chicago. […]
I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]
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Yahoo is not letting bad memories deter it from an outdoor marketing blitz. The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets. The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. […]