Mobile has introduced us to interactive, contextual advertising and, for most of its life, has been limited to the small screen we carry around. These days big data, digital screens and beacons married with good CRM software leads to a wealth of online AND offline abilities – exactly where Michael Provenzano and his company Vistar Media call home. […]
“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]
Adknowledge's TriVu media crunched the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz". To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. […]
The Retail Evolution Summit is an education gathering of marketers, designers, technologists and digital innovation leaders from key fashion, beauty and lifestyle brands. The interactive forum combines a speaker lineup of retail design thought leaders, Lee Peterson and David Kepron, and consumer insights from Todd Hale (formerly of Nielson). […]
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station. […]
SPRINGFIELD - Lamar Central Outdoor LLC, which has been unsuccessful thus far in trying to locate two digital billboards in Springfield, has also been blocked in trying to add a second side to its digital billboard on Interstate 91 in Chicopee. […]
In the not-so-distant future the speed with which companies act on insights will become as important as the insights themselves. “Speed is probably one of the three or four most important needs of the industry,” Mr. Appel said. […]
The work, which features illustrations from RM2 and Debut Art’s Matt Dartford, will run across digital and static out-of-home sites in London as well as digital media nationwide. […]
Experiential designer and developer Pearl Media is feeding the digital signage beast in Chelsea Market. Pearl's Chelsea Market Feed powered by The Huffington Post has featured interactive experiences for computer maker HP and automaker Porsche since its launch this past summer in New York City's Chelsea Market, as well as adding to the customer experience and the Market's ambiance. […]
February means the beginning of trade show season for the digital signage industry with the ISE show in Amsterdam kicking things off followed by the Digital Signage Expo in March. We’ve already started to see a lot of new product announcements with more to come. It’s great to see all that activity. […]
Display manufacturers always like to have eye candy at trade show booths, and Portland-based Planar Systems is bringing over what looks to be a particularly sweet piece to its booth next week at ISE in Amsterdam – a transparent OLED display. […]
Part of the idea behind Route's conception way back in 2008, was that we should be able to provide audience metrics for advertisements that appear on digital signage. We are talking about anything that is present in a public space. […]
Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru. […]
Breaking news, social media feeds, emergency alerts: All of these sources provide a huge boost to viewership rates. Audiences want visually appealing, stimulating and relevant content from your signage. […]
London-based washroom advertising start-upCaptive Media has secured a £617,000 investment round. London Business Angels and London Co-Investment Fund partnership backing will be used to expand network of 50 UK venues and 12 countries. […]
