Editors’ Picks

DOOH Ad Operator RMG Networks Raises $25 Million in Private Placement of Convertible Preferred Stock

DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]

marketwired.com
Thu, Mar 26, 2015 at 12:49 AM

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Medialifemag: March Madness for digital billboards (Lamar Advertising)

As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]

Thu, Mar 26, 2015 at 12:42 AM

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Atlanta considers proposals to monetize public spaces, arousing both concern and hope (artsatl)

In an era of dwindling municipal budgets, a growing number of cities are partnering with private companies to develop advertising revenue. Paris has created billboards that double as street furniture. New York City has turned its public pay phones into Wi-Fi hot spots wrapped in ads. […]

Thu, Mar 26, 2015 at 12:12 AM

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Out-of-home Ad Operator OUTFRONT Media Announces Pricing Of Senior Notes Offering

NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]

prnewswire.com
Wed, Mar 25, 2015 at 11:49 PM

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International conference Digital Signage – No Alternative, May 29, 2015, Moscow

Registration is now open for the annual International Conference "Digital Signage - No Alternative", which will take place on May 29 at Radisson Slavyanskaya hotel in Moscow. […]

Wed, Mar 25, 2015 at 11:39 PM

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Advertising Week Europe controversy: ‘Advertisers are snake oil salesmen’, says Peter Oborne (campaignlive)

Advertising Week Europe's panel guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Oborne, who made national headlines himself last month when he accused his former employer the Daily Telegraph of kowtowing to HSBC (one of the publisher’s biggest and longest standing commercial supporters and business partners), set his stall out from the outset. […]

campaignlive.co.uk
Wed, Mar 25, 2015 at 4:35 PM

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WSJ: Where Were You 3 Minutes Ago? Your Apps Know

Dozens of smartphone apps collect so much location data that their publishers can plot users’ comings and goings in detail, a forthcoming peer-reviewed study found. […]

blogs.wsj.com
Wed, Mar 25, 2015 at 3:59 PM

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How to get a Full House at Casinos using digital signage (source – LinkedIn)

By David McCracken. Digital signs help keep patrons on the casino floor longer by putting their attention exactly where the casino wants it. They can highlight specific attractions or promotions to encourage guests to stick around and check out the action. […]

linkedin.com
Wed, Mar 25, 2015 at 3:28 PM

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Innovation at Digital Signage Expo 2015: A Photo Journey (DSConnection)

A random sampling of DSE 2015 exhibitors revealed that digital signage companies are combining trending technologies into innovative new products designed to create unique customer experiences. […]

digitalsignageconnection.com
Wed, Mar 25, 2015 at 12:30 PM

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The Daily Review Show from Advertising Week Europe 2015: Day Two (marketingmag)

Marketing's Charlotte McEleny alongside Campaign's Maisie McCabe and Arif Durrani reflect on what they learned from the sessions they attended on the second day of Advertising Week. […]

marketingmagazine.co.uk
Wed, Mar 25, 2015 at 11:50 AM

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The Drum: Ad industry doesn’t report transparently enough – WPP’s Sir Martin Sorrell

WPP chief executive Sir Martin Sorrell has said the advertising industry doesn’t report transparently and called out competitor Omnicom’s "barter business" as a unit which runs without disclosure. […]

thedrum.com
Wed, Mar 25, 2015 at 11:18 AM

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Philadelphia’s activists keep fighting against the spread of digital billboards (philly)

The City Council’s Rules Committee will have hearing today on a bill to allow ads called Urban Experiential Displays, essentially 3-D digital motion-picture ads, in three areas of Center City. The bill in question would allow a zone for "urban experiential displays" (UEDs) - three-dimensional digital billboards - in Center City, even though the City Planning Commission voted 6-2 against them. […]

Wed, Mar 25, 2015 at 11:17 AM

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6 Factors to consider while planning your digital signage network (DSConnection)

There are a number of things that might get in the way of you achieving your expected returns, including some that fall into the "you do not know what you do not know" category. […]

digitalsignageconnection.com
Wed, Mar 25, 2015 at 10:20 AM

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Carat says OOH is now second fastest growth media, behind digital; mobile ad spend up 50 percent

The steady decline in Print* is expected to continue, however Out-of-Home is now positioned as the second fastest growth media, behind Digital, with a global market share of spend of 7.1%. […]

carat.co.uk
Wed, Mar 25, 2015 at 12:55 AM

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Mediatel: How to deliver a truly national OOH campaign (by Ian Reynolds)

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media. The out of home (OOH) industry is in rude health. With annual revenues smashing through the £1bn revenue barrier for the first time, more money is being spent on OOH across its range of environments and formats than ever before. […]

mediatel.co.uk
Wed, Mar 25, 2015 at 12:54 AM

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