Wednesday, May 29, 2024

Editors’ Picks

Wednesday, February 11, 2015 Wed, Feb 11, 2015

Bright future of South Africa’s out-of-home advertising is fueled by digital (study)

Digital advertising is increasingly replacing traditional paper billboards across South Africa. The next generation in out of home (OOH) advertising is Internet-connected digital screens that vary in size, provide more effective advertising to consumers through their flexibility and timeliness, and afford advertisers the opportunity to stream media and showcase dynamic graphics. […]
Wed, Feb 11, 2015 at 1:12 PM

Ad Tech Investor’s View: Advertising Is Dead. Long Live Advertising!

As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is what hasn’t been brought up in these discussions. […]
Wed, Feb 11, 2015 at 12:05 PM

Tuesday, February 10, 2015 Tue, Feb 10, 2015

DOOH Campaigns: Skoda turns to augmented reality to showcase new Fabia (The Drum)

The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]
Tue, Feb 10, 2015 at 5:41 PM

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