Editors’ Picks

XTD set to launch digital OOH interactivity via smartphones to extend digital out of home reach (Campaign Brief)

Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices. XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. […]

campaignbrief.com
Wed, Sep 2, 2015 at 12:59 AM

Permalink

Smile, snap, send — your ‘selfie’ is on a highway billboard! (PRNewswire)

YPSILANTI, Mich. -- Eastern Michigan University is introducing the state's first "user-generated selfie" billboard campaign. Starting in late August, 24 individual "BE TRUEMU" billboards will appear along major freeways in Southeastern Michigan — from Lansing to Flint to Port Huron to the Ohio border. […]

prnewswire.com
Wed, Sep 2, 2015 at 12:56 AM

Permalink

APN Outdoor wrangle their way into Australian summer with the Ultimate Outdoor competition (APN Outdoor)

APN Outdoor are set to take on The Territory, teaming up with National Geographic Channel’s Outback Wrangler for the Ultimate Outdoor Adventure, as part of their unique partnership. […]

apnoutdoor.com.au
Wed, Sep 2, 2015 at 12:48 AM

Permalink

CBS: Philadelphia Welcomes Pope Francis With Four Unique Billboards

PHILADELPHIA (CBS) — September has arrived. We are officially in the month of Pope Francis’ visit to Philadelphia and the city is gearing up for the big day with some big signage to get people excited. Four new billboards are set to appear in the area to welcome pilgrims and Pope Francis himself to the city. […]

philadelphia.cbslocal.com
Wed, Sep 2, 2015 at 12:14 AM

Permalink

DSrupted Speaker Preview: Brad Parler On Shaping Behavior With Great Content

Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. […]

sixteen-nine.net
Tue, Sep 1, 2015 at 2:37 PM

Permalink

Sunglass Hut’s Custom-Built Promotional Screens are Grabbing Attention (DSConnection)

Moving Tactics, the South African digital signage solutions company, were employed to develop a unique installation to showcase in-store specials and promotions to passing customers. […]

digitalsignageconnection.com
Tue, Sep 1, 2015 at 10:25 AM

Permalink

16:9, DSrupted: The Future Is About Pixels Everywhere

So much has happened on the software and computing side of the digital signage business in recent years that I think we tend to overlook how much has also happened on the display side. When I got into this business 16 years ago LCD panels were small and crazily expensive, and the big flat panels were $10,000 40-inch plasma displays that weighed roughly as much as oil tankers. […]

sixteen-nine.net
Tue, Sep 1, 2015 at 9:28 AM

Permalink

Digital Signage You Can Walk Through (DSConnection)

The FogScreen “Ads in the Air” at Iso Omena mall in Espoo, Finland literally floats in the air for increased customer immersion. […]

digitalsignageconnection.com
Tue, Sep 1, 2015 at 9:01 AM

Permalink

16:9: Brown-Forman’s Interactive Liquor Wall At HQ

This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. […]

sixteen-nine.net
Tue, Sep 1, 2015 at 8:59 AM

Permalink

Chart: The global market for OOH advertising 2009 – 2018 (PWC via Pinterest)

 […]

pinterest.com
Tue, Sep 1, 2015 at 7:51 AM

Permalink

Ken Goldberg: Dog Whistles and Digital Signage (Real Digital Media)

In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake testimonials and social media hype proclaiming the next BIG THING. […]

Mon, Aug 31, 2015 at 11:50 PM

Permalink

Microsoft Lights Up Beacons for Retailers (Small Business Computing)

The Microsoft Retail Experience Center lies within the company's sprawling Redmond, Wash., headquarters. A portion of the warehouse-sized building is devoted to demonstrating how merchants can increase consumer engagement—and ultimately sales—by employing cloud services and converting the iPhone and other smartphones from devices that merchants fear into virtual sales staff. […]

smallbusinesscomputing.com
Mon, Aug 31, 2015 at 10:59 PM

Permalink

16:9: Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools

Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in the process. […]

sixteen-nine.net
Mon, Aug 31, 2015 at 10:57 PM

Permalink

invidis: An Introduction to Digital Signage: A guided tour at the Digital Signage Summit Europe

The guided tour through Munich city centre on 10 September 2015 – the first day of OVAB Digital Signage Summit Europe – will showcase a series of exciting digital signage projects. This will include Munich Central Station, which has a redesigned basement and some excellent examples of recent digital signage installations. […]

invidis.de
Mon, Aug 31, 2015 at 10:50 PM

Permalink

The Booming Digital Signage Industry (Millennial CEO)

By Daniel Newman. This post is sponsored by Samsung Business. All thoughts and opinions are my own. […]

millennialceo.com
Mon, Aug 31, 2015 at 10:31 PM

Permalink