Editors’ Picks

Is traditional advertising becoming obsolete? Local execs weigh in (Charlotte Business Journal)

Friday's edition of the Charlotte Business Journal will include an installment of The List that ranks the region's largest advertising firms. In surveying for that feature, we asked the top executives at those companies to offer their insight and advice on three questions that loom large for businesses across a spectrum of industries. Below, you'll find their responses on one of those issues. […]

bizjournals.com
Thu, Aug 6, 2015 at 7:12 AM

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AdAge: Facebook gives away free beacons to businesses to lure marketers to use its Place Tips

Despite all the hype, most marketers and retailers have never actually used beacon technology. But with the launch of Place Tips and Facebook Bluetooth beacons, Facebook hopes to change that. How will it work? […]

adage.com
Thu, Aug 6, 2015 at 2:31 AM

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Digital Signage Expo Debuts in South America (AVNetwork)

Digital Signage Expo South America has been recognized as a forum for U.S. manufacturers to identify and establish distribution partners and sales representatives throughout South America. DSE SA was co-located with Serigrafia SIGN 2015, Sao Paulo, Brazil. […]

Thu, Aug 6, 2015 at 2:08 AM

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invidis: Digital signage business sentiment in German-speaking markets remains positive

In general the Digital Signage market in the German speaking region has reached a mature level. Most established companies have settled in with a consistent growth in business. However exponential growth like in 2013 seems to be out of the picture for now. […]

invidis.de
Thu, Aug 6, 2015 at 2:07 AM

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The Out-of-Home Marketing Association of Canada (OMAC) to hold the 2015 OOH Conference on October 28 in Toronto (OMAC)

The Out-of-Home Marketing Association (OMAC) is hosting ACTIVATE, an OOH conference on Wednesday October 28, 2015 at the Glenn Gould Studio in Toronto. ACTIVATE is a half-day conference that promises to inspire and challenge advertisers and agencies to re-think OOH advertising and the role it can play in connecting brands with consumers in creative and engaging ways. […]

omaccanada.ca
Thu, Aug 6, 2015 at 2:05 AM

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Stephanie Gutnik interviews Katrin Robertson, CEO of BlowUp media group (BroadSign)

As CEO of the German blowUP media group, the leader in the European giant posters market for the last 20 years, Katrin Robertson is used to looking at the big picture. […]

Thu, Aug 6, 2015 at 2:04 AM

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Ocean Outdoor Becomes Official Media provider to Team GB in the run up to Rio 2016 (Ocean Outdoor)

As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign, bring real time update and news, orchestrate digital activations with commercial sponsors and help engage and build a massive social network of British supporters. […]

oceanoutdoor.com
Thu, Aug 6, 2015 at 1:59 AM

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US digital billboard maker Daktronics receives recognition from Switzerland’s largest travel and transport company

Daktronics (NASDAQ-DAKT) has received an Infrastructure Partner Award from Switzerland's largest travel and transport company, Schweizerische Bundesbahnen (SBB). The award distinguishes Daktronics for the excellence of its successful pilot installation in the city of Neuchâtel, which included two LED displays. […]

daktronics.com
Thu, Aug 6, 2015 at 1:55 AM

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Washington Post: Campaign will put faces of Relisha Rudd, Jacob and Sarah Hoggle on area bus shelters

Relisha Rudd and Jacob and Sarah Hoggle — the faces that have become icons of lost innocence in the D.C. area — will soon be gracing 50 bus shelters around the city and another 14 billboards in the Baltimore area as part of a national campaign to bring home missing youth. Officials with the National Center for Missing & Exploited Children announced the initiative at a D.C. […]

washingtonpost.com
Thu, Aug 6, 2015 at 1:31 AM

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Installation of the Week: JetBlue and Coca-Cola Encourage People to Share a Little Liquid Humanity (DSConnection)

The LCD screen of a vending machine in New York’s Penn Station said Share A Coke with Anybody, and that's exactly what people did. […]

digitalsignageconnection.com
Wed, Aug 5, 2015 at 10:44 AM

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AT&T Flagship Store Lights Up After Hours (DSConnection)

The digital signage content runs at night and reflects the current brand’s visual vocabulary in a unified presentation. […]

digitalsignageconnection.com
Wed, Aug 5, 2015 at 8:50 AM

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MediaPost: Chevrolet Brings Trax Campaign To Interactive Screens

Chevrolet has partnered with digital out of home pioneer Pearl Media for a street-level experiential program in Los Angeles, New York and Chicago. The digital interactive theater is part of automaker’s urban-centric, Millennial-focused program to promote its hot selling compact crossover, Trax. […]

mediapost.com
Wed, Aug 5, 2015 at 5:15 AM

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How digital out of home advertising can reach ‘unreachable’ millennials (Captive Media)

“Millennials” are glued to their phones, tablets and other devices – so those are the only channels for grabbing their attention and getting branded messages through. But recent research suggests that audiences are turning away from online advertising, where it interrupts their online activities. According to the Economist, more than 200 million people now run ad-blocking software. […]

captive-media.co.uk
Wed, Aug 5, 2015 at 12:21 AM

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OVAB Digital Signage Summit Europe September 10-11, 2015, Munich

At the Digital Sinage Summit 2015, invidis consulting and ISE will present the most important topics, trends and drivers in the Digital Signage industry. This will help you to understand the current situation, what is coming next, and what really matters. Anyone who wants to understand how the digital transformation is reshaping the way Digital Signage is planned, executed and benchmarked. […]

invidis.de
Wed, Aug 5, 2015 at 12:04 AM

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The real strengths of digital out-of-home advertising (The Media Online)

The benefits of DOOH are largely not being effectively harnessed, and the majority of DOOH is being treated as traditional static outdoor. In this way we all fail to take advantage of the benefits that a connected digital channel can bring to the party. […]

themediaonline.co.za
Tue, Aug 4, 2015 at 11:44 PM

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