More big companies launch media agency reviews — and nobody can agree on why (businessinsider)
In the past six months 20 (twenty!) huge companies have called media agency reviews. At least $US25 billion in spending is currently up for grabs. Media reviews let brands reassess their ad spending, often by offering those contracts out in a competitive bidding process. […]
Sat, May 30, 2015 at 1:09 AM