Mediatel: How to deliver a truly national OOH campaign (by Ian Reynolds)
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media. The out of home (OOH) industry is in rude health. With annual revenues smashing through the £1bn revenue barrier for the first time, more money is being spent on OOH across its range of environments and formats than ever before. […]
Wed, Mar 25, 2015 at 12:54 AM