Editors’ Picks

Gimbal integrates beacons with mobile, out-of-home messaging (Fierce Wireless Tech)

Gimbal is going truly mobile with its beacons. That is, by putting beacons on moving assets, such as on the sides of buses and on Segways and jet packs, it's going about as mobile as you can get. Referred to as "out-of-home," or OOH, the transit system, roadside, street corners and other locations represent a relatively new arena for the devices. […]

fiercewireless.com
Wed, Aug 26, 2015 at 2:01 AM

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How visual interactions can personalize digital signage and humanize big data (DSToday)

We've all talked about how companies can use analytics to achieve key outcomes by improving customer experience. But there are multiple dimensions of analytics, and to many the mere mention of the words "analytics" and "big data" conjures up images of large spreadsheets and databases filled with information from people touching the devices and generating data. […]

digitalsignagetoday.com
Wed, Aug 26, 2015 at 1:55 AM

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New ComQi Paper Looks At Signage ROI Behind The QSR Counter

White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]

sixteen-nine.net
Tue, Aug 25, 2015 at 11:38 PM

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Turkish Theater Chain Boosts Audience Engagement with Digital Signage (DSConnection)

Digital signage applications were implemented at Cinemaximum’s ticket booth, concession stand and over the main entrance for a total of 138 screens. […]

digitalsignageconnection.com
Tue, Aug 25, 2015 at 8:55 AM

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China’s leading OOH ad operator AirMedia announces second quarter 2015 financial results

AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the second quarter ended June 30, 2015. […]

prnewswire.com
Tue, Aug 25, 2015 at 7:12 AM

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APN Outdoor inspires digital creativity announcing creative challenge, Pixel361° (APN Outdoor)

AUCKLAND: APN Outdoor have announced a call for entry into what promises to be one of the most exciting creative showdowns of 2015, Pixel361°. Developed in house by the Outdoor leaders, Pixel361° invites creative minds to get their Digital Outdoor on, and design a campaign for high profile charity Men’s Health, using APN Outdoor’s suite of Digital products. […]

apnoutdoor.co.nz
Tue, Aug 25, 2015 at 5:55 AM

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7 Of The Best Resources For Digital Signage News & Advice

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Tue, Aug 25, 2015 at 5:31 AM

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Kinetic Worldwide: ‘Out-of-home is now at the centre of advertising’

Mauricio Sabogal: The size of the OOH business is $45 billion worldwide. Kinetic has bought 10% of that, which makes us the biggest specialised agency in the world. The main markets are the US, the UK, China and emerging markets such as India. […]

financialexpress.com
Tue, Aug 25, 2015 at 12:38 AM

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Outdoor Advertising Industry Growing Despite Challenges (Urban Land, REITCafe)

This week, the Outdoor Advertising Association of America reported that out-of-home advertising revenues rose 4.2 percent to $3.84 billion during the first half of 2015 compared with year-ago levels. The second quarter of 2015 was the 21st consecutive quarter of year-over-year growth in ad revenues. […]

urbanland.uli.org
Tue, Aug 25, 2015 at 12:37 AM

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One of Brazil’s largest QSR chains deploys BroadSign software to run its digital signage network (BroadSign)

The network spans 700 locations and 4,000 screens across Brazil. Top Brazilian digital signage integrator, Digital News TV (DNTV), has announced its use of BroadSign International, LLC’s digital signage software for the deployment and growth of Bob’s. The chain is one of the three largest QSR operations in Brazil. […]

Tue, Aug 25, 2015 at 12:35 AM

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AdMobilize And Verizon Partner To Monitor Out of Home Ads (TechCrunch)

AdMobilize, a new monitoring and tracking technology that measures attention and traffic in stores and for outdoor advertising, is partnering with Verizon* to add 3G connectivity to its outdoor beacons. In July, the Miami-based company announced the second version of its AdBeacon product, a way to measure ad performance in the physical world. […]

techcrunch.com
Tue, Aug 25, 2015 at 12:34 AM

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What does 4K means for digital signage? DSF Google hangout, Aug 26, 2pm EST

Video content production and screen resolution, particularly 4K format, often come up as emerging opportunities in digital signage. The objective of this panel discussion will be to cut through some of the clutter and get to the important questions most signage operators are considering, including: What is 4K and how does it differ from what we see on most screens? […]

Tue, Aug 25, 2015 at 12:31 AM

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More speakers announced for the upcoming ACTIVATE OOH Conference on Oct. 28 in Toronto (OMAC)

Neil Morris, Founder of Grand Visual; Joanne Van der Burgt, President, Ipsos MediaCT; Jim Spaeth, Chief Product Officer; RealityMine. They join the previously announced speakers Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo. […]

omaccanada.ca
Tue, Aug 25, 2015 at 12:28 AM

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A used car dealer used DOOH to create something spectacular (Pioneering OOH)

Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth. […]

pioneeringooh.com
Tue, Aug 25, 2015 at 12:17 AM

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Australia: Digital strategy boosts outdoor ad company (news.com.au)

EXPECT to see digital advertising further ingrained into your daily life. OUT-OF-HOME ad operator oOh!Media is furiously expanding its digital operations, bringing to life static billboards on roadsides, at the airport, in shopping centres and even at the pub. This year, the company has rolled out 10 new digital roadside billboards and 320 new digital panels in retail spaces. […]

news.com.au
Mon, Aug 24, 2015 at 11:20 PM

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